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How to use iubenda privacy and cookie policy on WordPress.com

Since WordPress.com doesn’t allow* the addition of JavaScript into its pages, we’re going to use the direct link option provided by the generator. These are the simple steps you need to take.

*Update: this is now allowed, but only on WordPress.com Business Plans – code limitations still apply to Free, Personal, and Premium Plans.

If you are using the more customizable self hosted version of WordPress, read How to use iubenda privacy and cookie policy on a WordPress website.


Get your privacy policy link

  • Head to your dashboard and click on the website that you’d like to get the embed code for
  • Next, click the <>EMBED button in the Privacy and Cookie Policy section, this will take you directly to the integration section
  • Once there, simply click on the “Direct Link” tab and copy the appropriate link
direct link integration iubenda

Integrate with WordPress.com

For this, you’ll need to go to your site admin area (usually something like yourwebsite.wordpress.com/wp-admin/ ).

In order to add the iubenda privacy policy link to your WordPress.com website, we’re going to use the links widget. Links widgets can essentially be added all over the design you’re using with links going practically anywhere you want them.

Connect the privacy policy with the Links widget

Now, that you have your privacy policy link, add it to your links widget in the footer of your site. The fact that your privacy policy is in the footer of the page makes sure that it is visible, no matter which page of your site is being accessed (as legally required).

Like so:

This is how you’ll accomplish this.

In your WP admin in the sidebar, click on “links” and then “Add New” (seen at the top center-left):

Add new link

Next, you’ll need to:

  • Name your privacy policy “Privacy Policy”
  • Paste in the link taken from the iubenda generator dashboard in the Web Address field
  • Add it to a category called something like About, if you already have one created, simply create one by clicking on + Add New Category, located in the lower section of the page (Bonus tip: select “_blank” in the Target section if you’d like the policy to open in a new tab)
  • Now, click the Add Link button on the upper right of the page
How to add a new link in wordpress

Place the Links widget in the site footer

With that done, we simply need to place this link category within your footer. For this, find the Appearance link in your admin and then navigate to Widgets. In this window, you should now see the footer widget area. This is where we need to place the category containing our links.


  • Drag the Links widget into your preferred footer-widget area
  • Select the category you assigned your Privacy Policy link to (in this example, that would be theAbout category
  • Lastly, click the Save button and you’re done

You now have an iubenda privacy policy on your WordPress.com site.

See also