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How to use iubenda privacy and cookie policy on a WordPress website

This is a guide for integrating iubenda with WordPress.

Note: The platform does not allow for the inclusion of JavaScript. Therefore if you use, please read this guide instead.

What you need

In order to follow this guide, you need:

  • A WordPress blog or a website powered by WordPress, with access to the Admin panel (usually something like or )
  • The embedding code of the privacy policy you want to integrate – you can find this by going here: dashboard > [Your website/app] > <>Embed. The embedding code looks like this: Privacy policy sample embed code

With the release of the WordPress 4.9.6 Privacy and Maintenance Release, the WordPress backend now includes a dedicated Privacy section which can be found under Settings > Privacy. WordPress privacy settings page

This gives you an additional, easy-to-setup way to include your privacy via the direct text embed method.

To do this, you’ll need to click on Create New Page, then select code view or html view in the text editor:
html editor
Next, delete the WordPress starter text, then paste in the iubenda direct text embed code (find this under the tab of the same name, in the integration section of your dashboard).And you’re done!

You can read the full direct text embed tutorial here.

Note: Direct page embed is a Pro feature. If you don’t have a pro account, simply using the standard embedding method via a Footer Widget as demonstrated below, will be enough.


The WordPress privacy page is only automatically linked to via your site’s registration and login pages. Since most privacy laws (including the GDPR) require that your privacy policy be easily accessible throughout your entire website, you’ll need to manually link to your privacy page via your main menu, footer menu, or, via an integration method such as the footer widget method directly below.

How to integrate the privacy policy via the footer widget


To begin, access the admin panel of your WordPress website or blog by typing an address similar to the following:  or (you must be logged into your WordPress site in order to access the admin panel)

On your admin panel, access the Widgets section, available from here:

The widget section will look like this:

Depending on your chosen theme, you will encounter different sections on the right of the screen, referring to the Sidebar or to the Footer. Each of the boxes on the right allows you to insert content in the respective sections of your WordPress website. You must therefore choose which of these sections you want to place the privacy policy link into. The most common choice is the Footer, although placing it in the Sidebar is also a possibility. In any case, you can modify this preference at any time.

After selecting the section, you must drag the Text box from the left to the section on the right, as shown in the screenshot below:

The widget will then open this way:

The iubenda embedding code must be pasted here as follows:

Widget WordPress

Hit save.

On your website you should now see something like this:

If you see the privacy policy link, everything is functioning properly.

See also

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