To comply with this recommendation, you’ll need to specify how long the cookies you use – directly or through third parties – are active before they expire (cookies generally last for a determined amount of time).
In both the case of first-party or third-party cookies, iubenda can help.
As you can see, the default setting is “Auto”, and the storage duration of cookies and trackers will be sourced and kept updated from our central database.
If you select the “Custom” option, you can define a maximum storage duration across all cookies and trackers, or define a storage duration for each cookie or tracker:
If using the custom option, to find out how long third-party cookies last, you can:
Accurately identifying each tracker and its duration can be challenging. Therefore, especially if you’re not very familiar with these topics, we highly recommend using the “Auto” option.
If the service added doesn’t require any customization (i.e. types of personal data collected, region, and so on) when you add the service, the generator will automatically use the “Auto” setting. If you want to customize the lifetime of cookies and trackers, you can click on the customize button within the corresponding service.
*Not all services install cookies/trackers. In those cases (where a tracker or cookie is not installed by the service) the cookie lifetime section will be empty.
If you use first-party technical cookies, you can specify a generic maximum lifetime or for each cookie/tracker in hours, days, months, or years.