To comply with this recommendation, you’ll need to specify how long the cookies you use – directly or through third parties – are active before they expire (cookies generally last for a determined amount of time).
In both the case of first-party or third-party cookies, iubenda can help.
If you use first-party technical cookies, you can specify a generic maximum lifetime or for each cookie/tracker in hours, days, months or years:
Similarly, when you add/edit a service inside the generator, you’ll be able to specify the cookie lifetime by a generic maximum for all the cookies in use by that service, or by a maximum for each cookie/tracker used.
For example, Google Analytics:
To find out how long third-party cookies last, you can: