Google Ads Remarketing is a powerful tool that allows you to further enhance your marketing efforts by giving you the ability to reach people who previously visited your website or app. However, using this feature also comes with its specific privacy-related responsibilities.
Under the vast majority of global legislations you must explicitly inform your users of the fact that you gather information for these purposes on your website.
In addition to the legal requirements, Google also expressly requires that you disclose any remarketing activity to your end users.
In Google’s words:
- An appropriate description of how you’re using remarketing or similar audiences to advertise online.
- A message about how third-party vendors, including Google, show your ads on sites across the Internet.
If you want to ensure that you comply with Google’s terms ( and with the law) you’ll need to:
To help advertisers manage cookies for analytics and advertising purposes, Google has introduced Consent Mode, a feature that allows you to avoid prior blocking for Google Analytics and Google Ads (including Google Ads Conversion Tracking and Remarketing).
Generally, the national/regional laws of your base of operations will apply, as well as (in many cases), the laws governing the regions in which your users are based. This can be quite tricky online, as, unless you’re actively blocking some regions, you may need to address requirements across geographical boundaries and legal jurisdictions.
Our policies are created by lawyers, monitored by our lawyers and hosted on our servers to ensure that they are always up-to-date with the latest legal changes and third-party requirements.