As a matter of fact, when you sign up for Google AdSense, you consent to their terms and conditions which states under section “10. Privacy”:
So what do you need to do and which laws apply?
Generally, the national/regional laws of your base of operations will apply, as well as (in many cases), the laws governing the regions in which your users are based. This can be quite tricky online, as, unless you’re actively blocking some regions, you may need to address requirements across geographical boundaries and legal jurisdictions. For this reason, it’s always the best idea to handle these activities with the strictest applicable regulations in mind (which currently, is likely European Law, mainly the GDPR and Cookie Law).
What data is being collected? How is that data being collected?
What is the Legal basis for the collection? (e.g consent, necessary for your service, legal obligation etc.) – This is more specifically related to the GDPR and EU Law, however, even if you fall outside of GDPR obligations, under most countries’ legislations, you’ll still need to say why you’re processing the personal data of users.
For which specific purposes are the data collected? Analytics? Email Marketing?
Which third parties will have access to the information? Will any third party collect data through widgets (e.g. social buttons) and integrations (e.g. Facebook Connect)?
What rights do users have? Can they request to see the data you have on them, can they request to rectify, erase or block their data? (under European regulations most of this is mandatory)
Our policies are created by lawyers, monitored by our lawyers and hosted on our servers to ensure that they are always up-to-date with the latest legal changes and third-party requirements.
The process is straightforward and intuitive:
Add any service you may be using. In this case, it will be Google AdSense
Fill out your web/app owner and contact details
Note: The AdSense clause is a PRO service that you can easily access with a premium account. The Google Analytics clause falls under our free limits.
How You Can Manage Cookie Usage
As mentioned above, there are two sets of specifications to be met — those of Google and those of the Cookie Law. Luckily, these two intersect and requirements for both are easily met by our comprehensive Cookie Solution.
obtain and save cookie consent settings;
preventively block scripts prior to consent; and
keep track of consent and save consent settings for each user for up to 12 months from the last site visit.
You can collect consent via multiple mechanisms including continued browsing, scrolling, and/ or specific clicking actions. Keep in mind though that allowed consenting actions may differ depending on the Member State law.
It’s easy to run, fast and does not require heavy investments. For more information on our Cookie Solution click here.
Please note: if you run personalized ads using Google services like AdSense and Google Publisher Tag, you’re required to ensure that explicit consent to ad personalization is collected before displaying personalized ads for end-users based in the EAA. Where this requirement is not met, Google will default to serving your EEA end-users with non-personalized ads, potentially impacting your ad revenue. Find full details in the dedicated guide here.