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Customize the way your website or app is referred to in your privacy policy

You can customize the way your project/website/app etc is referred to in your privacy policy. The default is “This Application”. A website is in fact also an application, therefore your privacy policy’s default reference to “This Application” is not in error. Moreover, the term “Application” encompasses a wider range of case law. In fact, in our privacy policies, we define “This Application” as – The hardware or software tool by which the Personal Data of the User is collected.

You might want to be more specific regarding how the privacy policy refers to your property, for example when you want to specifically refer to “This Website”, or to the exact name of the property.

These 3 options:

  • “This Application” (default)
  • “This Website”
  • “Your site/app name”

can be accessed from the privacy policy admin section below the content modifications under “Advanced settings“.

'This Application' customization


To illustrate how this works you can find 3 examples below, taken from the very start of the privacy policy:

  • “This Application”: “This Application collects some Personal Data from its Users
  • “This Website”: “This Website collects some Personal Data from its Users
  • “Your site/app name”: “{Your site/app name} collects some Personal Data from its Users

Please be aware that we’ve disabled this function for Russian (Russian policies will just keep the “This Application” wording).

See also

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