In regards to Google Analytics, in particular, Google states in their Terms of Service under section “7. Privacy“:
Google repeatedly references “applicable law” throughout their terms as many of these privacy-related stipulations are related to actual legal requirements. Google is bound to many of the same privacy laws that you are and as such, their terms reflect this.
Let’s assume you have a website, you run Google Analytics on it and you want to ensure that you comply with Google’s terms (and the law). What do you have to do?
Generally, the national/regional laws of your base of operations will apply, as well as (in many cases), the laws governing the regions in which your users are based. This can be quite tricky online, as, unless you’re actively blocking some regions, you may need to address requirements across geographical boundaries and legal jurisdictions. For this reason, it’s always the best idea to handle these activities with the strictest applicable regulations in mind (which currently, is likely European Law, mostly the GDPR and Cookie Law).
Google Analytics Advertising features allow you to enable features in Analytics that aren’t available through standard implementations. Advertising features include:
In Google’s words:
If you use an SDK to implement any Google Analytics Advertising Features, such as Audience Reporting or Remarketing, you must comply with the Policy for Google Analytics Advertising Features, in addition to the Google Play Developer Program Policies, and any other applicable policy.
All our policies are created by lawyers, monitored by our lawyers and hosted on our servers to ensure that they are always up-to-date with the latest legal changes and third-party requirements.
The generation process is easy and intuitive:
As mentioned above, there are two sets of specifications to be met — those of Google and those of the Cookie Law. Luckily, these two intersect and requirements for both are easily met by our comprehensive Cookie Solution.
Our Cookie Solution allows you to:
To help advertisers manage cookies for analytics and advertising purposes, Google has introduced Consent Mode, a feature that allows you to avoid prior blocking for Google Analytics and Google Ads (including Google Ads Conversion Tracking and Remarketing).
You can collect consent via multiple mechanisms including continued browsing, scrolling, and/ or specific clicking actions. Keep in mind though that allowed consenting actions may differ depending on the Member State law.
The process is straightforward:
After creating your account simply go to your website area:
It’s easy to run, fast and does not require heavy investments. For more information on our Cookie Solution click here.