Do you need to use newsletter sign-up forms? Do you want to send marketing emails?
These are scenarios where you need to collect consent from users. Let’s look at one common mistake that may result in non-compliance (and ultimately, fines!).
If many remember to collect consent for their marketing forms, there’s an additional step that is usually left out but equally important…
👉 Don’t forget to keep proof of consent collected!
GDPR not only sets the rules for how to collect consent, but also requires companies to keep a record of these consents. It means that you must be able to provide proof of the following:
This is quite technical, so the best way to fix this is to use dedicated software.
🚀 The iubenda Consent Solution simplifies the process of making your forms GDPR-compliant by helping you to:
💡 Expert Tip
With our Consent Solution, you can look at each individual subscriber, see when they opted in, and which form they used to do so.