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The Refund Policy Template Your Business Needs

Own an e-commerce site or sell products or services online? Then you’ll probably need a refund policy! This is an important document for customers, and above all, for protecting your business. 👀 In this post, we explain why you need a clear and enforceable refund policy, and what elements to look for in a refund policy template.

refund policy template

Why Your Business Needs a Refund Policy

📌 What is a Refund Policy

A refund policy is essentially a clear statement that outlines your conditions for requesting and receiving a refund for products or services. It is extremely important in e-commerce.

The information it includes can vary depending on what your company or organization sells, but typically covers:

  • products or services eligible for a refund;
  • the timeframe in which a refund can be requested; and
  • the process for requesting and receiving a refund.

📌 3 Reasons Why You Need it

As a business owner, there are many – and quite obvious! – benefits to having a solid refund policy in place. Here are the main 3 reasons.

1. Customer Satisfaction and Loyalty

You’ve definitely already hesitated when buying a product online, or checked the company’s return and refund policy before getting these shoes that you like but are not sure of the size… Well, here it is!

A clear refund policy influences whether a client will make their first purchase and encourages repeat business (willingness of the customer buying again in the future) by fostering trust. Having a transparent refund policy shows that you are willing to make things right if problems arise.

Secondly, if a customer experiences a problem with a product, knowing that they can receive a refund or exchange within a specified timeframe can make a big difference in their overall experience with your business. On the contrary, a restrictive refund policy can drive customers away.

💡 You create positive customer experiences when investing in a clear and fair refund policy.

2. Legal Requirements

Some consumer protection laws and industry regulations most likely apply to you, which means you have to specify your obligations and the rights of consumers in the event of a refund.

In addition to the default required privacy disclosures, you’ll need to inform customers of the following:

  • Returns/Refund details;
  • Warranty/ Guarantee information (where applicable);
  • Safety information, including instructions for proper use (where applicable);
  • Terms of delivery of product/ service;
  • Identifying information such as a legal address and business name;
  • Rights of consumers (such as withdrawal rights), where applicable;
  • Seller contact details (e.g. email address).

🇺🇸 In the US, there is no national law, it is implemented on a state-by-state basis, however, under several state-laws, if no refund notice was made visible during purchase, consumers are automatically granted extended return/refund rights.

🇪🇺 In the EU, you have the right to return purchases made online or through other types of distance selling, such as by phone, mail order or from a salesperson, within 14 days for a full refund.

🔍 Learn more about legal requirements here.

👋 Where should I display my refund policy?

  1. It’s a good practice to mention your refund policy directly on payment pages. One way to do this is using clickwrap. 🔍 Learn more in our dedicated article on clickwrap agreements.
  2. It’s strongly recommended to have a Terms and Conditions document in which you add a section on refunds. ⬇️ Skip to the dedicated section to find out how to do this.

3. More Business!

By providing a refund policy, you provide peace of mind to consumers. As said before, you therefore increase your chances of customers having a positive experience.

That’s why it is an investment for you! Which can result in increased sales.

Refund Policy Template: What to Include

📌 Elements of a Strong and Enforceable Refund Policy

When it comes to building a refund policy for your business, you should include some key elements that will make it easy-to-understand, enforceable, and transparent. Here is a basic refund policy template to follow:

Refund Policy of [company name]*

[Business name] strives to provide the best possible customer service. If you are not satisfied with your purchase, we are happy to offer a refund under the following conditions:

[Which products or services are eligible for a refund? Under what conditions? i.e. item must be in original condition and packaging, only defective products are reimbursed with a proof from the customer]

[Are there products that can’t be refunded? i.e. customized products]

[How long does the customer have to request a refund or return the item? i.e. 14 days from the date of purchase]

Refund amount:
[Will the customer be refunded of the full amount or a certain percentage?]

[How can the customer request a refund? i.e. specify forms that need to be completed, types of refund (store credit or bank transfer)]

[Who will pay for shipping?]

(Optional) Exchanges:
[What is the process for exchanging an item?]

* While this is a good basic refund policy template to get you started, consider that e-commerce trade has real legal implications and legally mandated disclosures. You can consult with a lawyer in case of doubts.

For professional refund disclosures, we highly suggest using a tool such as our Terms and Conditions Generator that has been drafted by legal professionals. Try it for free!

💡 Want to see this in action? Click on the button below for a full Terms and Conditions template, including the refund section under “User rights”:

Terms and Conditions

Is a Refund Policy Enough?

A refund policy is an important document, but it is not enough on its own. A well-rounded business should have other legally-required policies and best practices to be protected from legal and financial risks:

  • a privacy policy which outlines the categories of personal data the business collects and uses;
  • a shipping and return policy; and
  • Terms and Conditions.

🔍 💡 Your refund policy should be included in your Terms and Conditions document in a conspicuous manner. However, it is only one part of it. This document should mention other important information.

🔍 How can I build my Terms and Conditions document with all necessary disclosures?

Terms and Conditions are strongly recommended because they contain all the information about the conditions of sale and disclosures on methods of payment, shipping, delivery, withdrawals, cancellation conditions, warranties, etc.

Our Terms and Conditions Generator helps you to create a Terms and Conditions document in just a few minutes.

🚀 Select disclosures specific to your business among 100+ pre-drafted clauses, including refunds and more;

🚀 Follow the instructions to easily install the document on your website!

Protect your business with Terms and Conditions

Try our Generator for free!

About us


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