An Easy Influencer Contract Template for Your Business
Influencer marketing has become a powerful tool for brands looking to reach new audiences. To ensure that both the brand and the influencer are protected, it’s essential to have a written agreement in place. That’s what an influencer contract is for!
In this short article, we’ll go over the main components of a partnership agreement with influencers, and give you an influencer contract template for you and your business!
When hiring an influencer to sponsor your brand, you are basically hiring a contractor. An influencer contract is simply a legal agreement between a brand and an influencer that outlines the terms of their partnership.
The contract specifies the responsibilities and expectations of each party and defines all the details related – among other – to economic conditions, payments and confidentiality.
The purpose of an influencer contract is to protect the interests of both the influencer and the brand, and to ensure that everyone is on the same page regarding their partnership.
Influencer contract: what it should include
There are a few key elements an influencer contract should include, in general:
Identification of Parties: the names, addresses, and contact information of both the influencer and the brand.
Description of Services: this section defines the influencer’s responsibilities and the brand’s expectations. It helps to ensure that both parties understand what is expected of them and avoid misunderstandings.
Economic Conditions and Payment Terms: how the influencer will be compensated for their services, including payment schedules, invoicing, and payment methods.
Termination: the contract should specify the duration of the agreement and the conditions for early termination. This helps to ensure that everyone knows what to expect from the partnership.
Confidentiality: provisions to protect sensitive and confidential information.
Intellectual Property Rights: the influencer contract should outline the ownership and use of content created by the influencer. This helps to ensure that everyone is on the same page in regard to the property of the content and how it can be used.
Indemnification or Limitation of Liability: responsibilities for damages and legal expenses. This helps to protect both the brand and the influencer from financial loss.
Applicable Law and Competent Court/Jurisdiction: a process for resolving disputes between the influencer and brand.
📌 Influencer Contract Template
Let’s see how these elements come together in an influencer contract template:
Open to see the template
[Brand Name], with its principal place of business located at [insert address] (hereinafter referred to as “Brand”), and
[Influencer Name], with a mailing address of [insert address] (hereinafter referred to as “Influencer”).
AGREE AS FOLLOWS:
Purpose of Agreement.This agreement sets forth the terms and conditions under which Influencer shall provide marketing and promotional services to Brand, and Brand shall compensate Influencer for such services.
Description of Services.Influencer shall provide the following services to Brand: [insert description of services to be provided by Influencer].
Economic Conditions.In consideration of the services provided by Influencer, Brand shall compensate Influencer as follows: [insert compensation terms, such as a flat fee, commission, or combination of both].
Payment Terms.[Insert payment terms, such as payment schedule and invoicing procedures].
Termination.This agreement shall commence on [insert start date] and shall terminate on [insert end date]. Either party may terminate this agreement at any time upon written notice to the other party.
Confidentiality.Influencer agrees to keep confidential and not to disclose to any third party any confidential information of Brand. “Confidential Information” shall include, but not be limited to, all business, technical, financial, and customer information of Brand.
Intellectual Property Rights.All content created by Influencer in the course of providing services to Brand shall be the sole and exclusive property of Brand. Influencer agrees not to use such content for any other purpose.
Indemnification and Limitation of Liability.Influencer shall indemnify and hold harmless Brand and its officers, directors, employees, agents, and assigns from and against any and all claims, damages, liabilities, costs, and expenses, including reasonable attorney’s fees, arising from or relating to Influencer’s breach of this agreement or Influencer’s performance of its obligations hereunder.
Applicable Law and Competent Court/Jurisdiction.Any dispute arising from or relating to this agreement shall be resolved by arbitration in accordance with the rules of [applicable law].
It’s important to remember that contracts can be complex, so it’s always best to seek legal advice when drafting yours! So, use this template as a starting point but consider hiring a legal expert to handle this matter at best.
Influencer marketing is a hot topic right now, and authorities are trying to regulate it.
Did you know that the US Federal Trade Commission issued specific guidelines?