Google-certified cmp for consent mode
Google is disabling conversion tracking for websites that haven’t correctly implemented Google Consent Mode (CoMo). This privacy requirement is now mandatory to maintain measurement features in Google Ads and Analytics. With iubenda’s certified solution, you can set up Consent Mode correctly – quickly, reliably, and fully compliant.
Available for all plans, including the Free one!
Google Ads
Google Analytics
GDPR-Ready
Starting March 2024, Google requires websites to implement Consent Mode v2 to continue tracking conversions and using key features in Google services like Ads and Analytics. If your implementation is missing or faulty, Google will block conversion tracking and remarketing, impacting your campaign performance and measurement accuracy.
iubenda is a Google-certified Consent Management Platform that helps you implement and verify Consent Mode effortlessly – whether you’re starting from scratch or optimizing an existing setup.
Get more out of your ads and analytics when you use iubenda, the Google-certified CMP with Google Consent Mode built in.
Google Consent Mode combines basic probability and advanced machine learning to model how users behave on your site — even when they’ve rejected marketing consents.
Consent Mode modeling across Google Ads and Google Analytics is carried out without compromising user privacy. Stay GDPR-compliant, and do it all without breaking a sweat, thanks to iubenda.
Google Consent Mode recovers conversion data on around 65% of ad clicks from users that didn’t consent. Modeled conversions and thus more info on ad performance helps you get the most out of your ad budget.
You could try to manually set up Consent Mode, but when it comes built in with iubenda, why would you? Generate a custom consent banner, and automatically get better data from your Google services.
Navigating the maze of international regulations and service provider guidelines is challenging. iubenda makes it simple with powerful features. Focus on your business, confident that your compliance is handled by the best.
STEP 1
Configure your consent banner
Answer a few simple questions, and go with iubenda’s automatic configuration or totally customize banner and consent collection.
STEP 2
Install it on your site
Copy and paste the provided code into your website, implement our Google Tag Manager template, or choose from one of our dedicated plugins. Everything else is automatic, including Google Consent Mode setup.
STEP 3
Model data from non-consented users
Enjoy improved marketing data since Google Consent Mode is built into your iubenda CMP. Google’s advanced algorithms allow you to see conversions and analytics even for users that don’t give you tracking consent, and iubenda helps you get it done with zero effort.
Intelligently adapt with geolocation support to improve compliance and personalization right from the start. Understanding your audience, no matter where they’re Browse from.
Choose Basic Consent Mode to turn off Google tags until you get user consent or activate Advanced Consent Mode for a smoother experience that preloads Google tags but respects user choices, using cookieless pings if consent is declined.
When users say no to cookies, cookieless pings can step in and keep the data flowing. This feature ignores users’ personal details but makes Google’s conversion models even more accurate.
Get better insight into user behavior in real time. Our tools constantly monitor your users’ consent preferences, and Google Consent Mode adapts to keep you informed.
Our Google-certified CMP isn’t just a tool; it’s a global compliance partner. With iubenda, you’ll up your Google Ads game while we help cover all your compliance bases in record time and without the hassle.
Set up is a breeze thanks to our integration with Google Tag Manager. Simply apply our GTM template and put any concerns about Google Consent Mode to rest. We also offer options for CMS plugins and direct site code integration.
Available for all plans, including the Free one!
Victor, N.
CEO
“iubenda stays on top of the laws around the world, so they adjust and add more stuff to help users comply with new laws.”
Enable Google Consent Mode manually or via certified CMPs like iubenda. Use iubenda’s solutions with the Google Tag Manager template, dedicated CMS plugins, or direct site code integration for easy setup.
A Consent Management Platform (CMP) is a system that websites or apps can use to manage user consent to things like cookies and trackers, in a legally compliant way.
Google collaborates with select CMPs like iubenda to make it easy to set up Google Consent Mode.
Yes, it’s included in all plans, even the Free one. Essential for websites running Google Ads or Google Analytics and targeting European users, it prevents marketing data loss from rejected consent banners. Note: Starting March 2024, Google has incrementally mandated the use of Consent Mode for accessing audience personalization and measurement features in its services when targeting European users. More details here.