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CCPA: How to add a notice of collection and a “Do not sell” link

💡 Confused about the CCPA? Here’s what you need to do:

Check if CCPA applies to you via our quiz
Read our full guide on what CCPA is about
Create or update your privacy policy to include all necessary CCPA provisions
Add a notice of collection and “Do not sell” link to all your pages (this guide)

In this guide, we’ll show you how to meet the notice of collection and opt-out requirements of the California Consumer Privacy Act (CCPA) with our Cookie Solution.

Our Solution allows you to meet these requirements in three ways:

Functionality of the solution (how it helps you to comply)

Displays CCPA notice of Collection

Our solution allows you to display a notice which informs Californian consumers that their data might be collected and of their right to opt-out. The notice also displays a “Do Not Sell My Personal Information” link as legally required.

Displays “Do Not Sell My Personal Information” Link

Our solution displays a DNSMPI (opt-out) link within the collection notice (as legally required) and also allows you to add the link to your site for easy user access (as legally required).

Facilitates opt-out

The CCPA also requires that you facilitate consumers’ opt-out requests. Our solution handles this in the following ways:

Signal opt-out status to third parties that adhere to the IAB U.S Privacy Framework. Our solution integrates IAB’s U.S. Privacy Framework into its CCPA functionality, which essentially allows you to signal a consumer’s opt-out status to the entire network of IAB global vendors (this list includes vendors like Google and AdRoll) that support the U.S Framework.
Manually block scripts that do not adhere to the IAB U.S Privacy Framework. Our solution will automatically block (manually) tagged scripts when a user opts out.

Allows you to Auto-detect and apply the correct standards (including multiple standards) based on location.

Our solution allows you to automatically apply either or both CCPA and GDPR standards to the same users when legally required.

How to activate the CCPA functionality

The following scenarios and the accompanying instructions will allow you to:

Display a CCPA notice of collection
Display a “Do Not Sell My Personal Information” link in the notice
Support the US Privacy Framework by IAB

If you want to support the US Privacy Framework by IAB (recommended)

Add <script src="//cdn.iubenda.com/cs/ccpa/stub.js"></script> before your Cookie Solution embedding code and make sure that both codes are placed as very first scripts of the page (e.g. right after the opening of the <head> tag).

Scenario 1: You’d like to apply CCPA standards but not GDPR standards

For example, you’re a non-EU business that has Californian users but does not have EU-based users.
This particular scenario actually has two use cases:

(a) You’d like to apply CCPA standards to all your users.
If you want to apply CCPA standards to all your users, but not apply the GDPR to any of them, select “Apply CCPA” and “Always Apply CCPA“:

Code:

"enableCcpa": true,
"ccpaApplies": true,
"enableGdpr": false,
"gdprApplies": false,
"gdprAppliesGlobally": false,

(b) You’d like to apply CCPA standards to only your Californian users.
If you want grant CCPA standards only to users from California by automatically detecting users connecting from California and only applying the CCPA to them, select “Apply CCPA” and “Automatically detect when to apply CCPA based on user location“:

Code:

"enableCcpa": true,
"countryDetection": true,
"enableGdpr": false,

See scenario 1 example below:

Open on CodePen

Scenario 2: You’d like to apply CCPA standards to Californian users and GDPR to EU users

For example, you’re a non-EU business that has both EU-based and Californian users

Based on country detection, we’ll apply the CCPA when we detect that the user is connecting from California and the GDPR when the user is connecting from the EU. Select “Apply both” and “Automatically detect when to apply CCPA based on user location“:

Then, select “Request consent to EU users only” in “Advanced View”:

Code:

"enableGdpr": true, //true by default, so it's not strictly needed
"enableCcpa": true,
"gdprAppliesGlobally": false,
"countryDetection": true,

Scenario 3: You’d like to apply CCPA standards to Californian users and GDPR worldwide

For example, you’re an EU business that has Californian users.

Important: remember that, if you’re based in the EU, you are required to apply the GDPR worldwide.

Select “Apply both” and “Automatically detect when to apply CCPA based on user location“:

Code:

"enableGdpr": true, //true by default, so it's not strictly needed
"enableCcpa": true,
"gdprAppliesGlobally": true,
"countryDetection": true,

In this case, we’ll show Californian users a notice that incorporates both the GDPR and the CCPA requirements, while users outside of California receive only the GDPR standards.

See examples for both scenarios 2 & 3 below:

The examples below cover both scenarios 2 & 3. For this reason, we suggest opening these examples in CodePen in order to read the full description.

CCPA & GDPR enabled:

Open on CodePen

CCPA & GDPR enabled with TCF active:

Open on CodePen

Scenario 4: You’d like to apply GDPR standards but not the CCPA

For example, you’re an EU business that does not have Californian users

If the CCPA doesn’t apply to you, you can use the default Cookie Solution snippet.

How to make sure that “Do Not Sell” is honored

If the user expresses the choice to opt-out of the sale of their data, this choice must be honored. There are three ways to make sure of this.

If the sale is performed by a service/vendor that adheres to the US Privacy Framework

In this case, our integration with the US Privacy Framework will take care of notifying the vendors that an opt-out from sale has occurred.

If the sale is performed by a service/vendor that provides a specific configuration to signal that the user has opted out from sale

This is, for instance, the case with Google, which allows you to send a specific signal whenever an opt-out has occurred. The instructions are provided in this article and apply to Google Ads and to Google Analytics.

Other vendors may provide similar instructions.

If the sale is performed by a service/vendor that does not adhere to the US Privacy Framework nor provides a way to communicate the opt-out

In this case, you’ll have to apply the class _iub_cs_activate to the script tag of each of these services, change the type attribute from text/javascript to text/plain and add the data-iub-blockifccpaoptout attribute:

<script class="_iub_cs_activate" type="text/plain" data-iub-blockifccpaoptout src="...">
...
</script>

This can be done manually or via a tag manager like Google Tag Manager.

Example showing tagging via Google Tag Manager (GTM)

The CodePen example here demonstrates how to manage scripts for the CCPA (and the GDPR) using Google Tag Manager.

“Do Not Sell My Personal Information” link

As a requirement under the consumer’s right to opt-out, you must provide an easily accessible, clear and conspicuous “Do Not Sell My Personal Information” link on your website.

By following the instructions above, you’ll be displaying a “Do Not Sell” link in the CCPA notice, but we also offer the possibility to add a standalone link, by adding the class iubenda-ccpa-opt-out. It is recommended that you add an easily accessible link somewhere on your site (typically the footer) so that users can still opt-out even after closing the notice, if they so choose (legally required).

For example, you could add a link to the footer as follows:

<a href="javascript:void(0)" class="iubenda-ccpa-opt-out">Do Not Sell My Personal Information</a>

When clicked, this link will display a dialog where the user can confirm their intention to opt-out from the sale of their personal information.

Do not show a visible CCPA notice

If you prefer not to display an actual banner to notify users about CCPA, you can do so by using the following settings:

ccpaNoticeDisplay: false

Other settings

ccpaCookie: { expireAfter: 365 } – Allows you to customize the expiration of the cookie that stores the acknowledgment of the notice

privacyPolicyUrl: "https://yoursite.com/privacypolicy" – Allows you to customize the privacy policy link

ccpaLspa: true / false / undefined (default) – Allows you to specify whether the transaction should be performed under the Limited Service Provider Agreement (LSPA) by iab

Methods

_iub.cs.api.askCcpaOptOut() – Pops up the dialog to request confirmation for the opt-out from sale

_iub.cs.api.isCcpaAcknowledged() – Returns whether the CCPA notice has been acknowledged

_iub.cs.api.isCcpaOptedOut() – Returns whether the user has opted out from sale

Documentation

CCPA: How to add a notice of collection and a “Do not sell” link

Functionality of the solution (how it helps you to comply)

Displays CCPA notice of Collection

Displays “Do Not Sell My Personal Information” Link

Facilitates opt-out

Allows you to Auto-detect and apply the correct standards (including multiple standards) based on location.

How to activate the CCPA functionality

If you want to support the US Privacy Framework by IAB (recommended)

Scenario 1: You’d like to apply CCPA standards but not GDPR standards

See scenario 1 example below:

Scenario 2: You’d like to apply CCPA standards to Californian users and GDPR to EU users

Scenario 3: You’d like to apply CCPA standards to Californian users and GDPR worldwide

See examples for both scenarios 2 & 3 below:

Scenario 4: You’d like to apply GDPR standards but not the CCPA

How to make sure that “Do Not Sell” is honored

If the sale is performed by a service/vendor that adheres to the US Privacy Framework

If the sale is performed by a service/vendor that provides a specific configuration to signal that the user has opted out from sale

If the sale is performed by a service/vendor that does not adhere to the US Privacy Framework nor provides a way to communicate the opt-out

Example showing tagging via Google Tag Manager (GTM)

“Do Not Sell My Personal Information” link

Do not show a visible CCPA notice

Other settings

Methods

See also

Still have questions?