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Understanding the Global Privacy Control

While navigating the world of online privacy, you’ve likely come across the term Global Privacy Control (GPC).

But what is Global Pricay Control exactly? Keep reading to discover more about GPC and how it functions 👇

📌 What is the Global Privacy Control (GPC)? 

A group of publishers, tech companies, and developers developed the Global Privacy Control (GPC) to help more consumers easily their data sharing preferences with websites directly from their browser

Similar to earlier “Do Not Track” plugins, GPC allows users to express their preference for online privacy. GPC offers users another way to control how their data is managed from their browsers. GPC browser add-ons can shield users from website tracking and the sharing or selling of their personal data.

Take control of your privacy. Online privacy should be accessible to everyone. It starts with a simpler way to exercise your rights

📌 How Does Global Privacy Control Function? 

Users have the option to enable the GPC signal for all websites they visit or just specific websites, much like configuring an ad-block plugin. The browser request to Not Sell Personal Information is automatically registered when visiting a website that supports GPC.

Users can configure GPC as a setting or extension on their browser/mobile device to inform the websites they visit of their privacy preferences. The GPC sends signals to the website’s users visit when it is turned on, informing each site how users want their personal information to be handled. 

📌 How Does This Apply To Me? 

Now that the GPC signal has been widely adopted, iubenda stands among the few providers compatible with both GPP & GPC. We’ve optimized our systems to detect and respect the GPC signal automatically. This simplifies opt-out requests and eliminates the need for script tagging in our Privacy Controls and Cookie Solution.

So stay tuned and keep an eye on the always-changing environment of privacy legislation, and sign up below!

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