Terms and conditions, in general, protect you by setting legally binding rules on how users can interact with your product/service. They state expected user-behaviour, legal disclosures (such as consumer rights information) disclaimers and limitation of liability.
Because affiliates generally market your products and/or services to consumers, making the correct legal disclosures are critical and often legally required. In this post, we’ll look at how to write affiliate terms and conditions and what they should contain from both the Consumer and Affiliate point of view.
Here’s how to prepare your terms and conditions if you run an affiliate program.
Since Terms and Conditions are legally binding contracts, it’s important to state legitimate contact details here. Also, do consider that, in many cases, under Consumer Law, customers must be able to contact you if the need arises.
Information to add:
* Depending on the type of business you do (e.g. finance) or your country of operation additional identification details might be legally required.
You will not always know exactly what your affiliates have promised when marketing your product. Therefore, it’s in your best interest to ensure that you specifically disclose to consumers what they are and are not entitled to when interacting with your product or service, and, how the product/service should be used.
This closely ties into disclaimers and limitation of liability clauses, all of which are critically important for protecting you and your business.
Clauses to add here:
Rules relating to your affiliate program should be made easily available to the persons signing up. For this reason you should make your affiliate program rules clear on-page and, where applicable, in your terms and conditions (being sure to link to the document from your affiliate sign-up pages).
Your affiliate clause should at least contain:
Remember that Terms and Conditions are legally binding documents and should always be prepared in accordance with any applicable legal guidelines.
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