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Global Email Marketing Cheatsheet

Where and when you can send legally emails without obtaining prior consent from your users (and without breaking the law)

Exclusions

Be careful. The following does not apply if:

  • A user has opted out, meaning they have specifically requested not to receive your emails in the past (e.g. by unsubscribing from your newsletter)
  • You promote third-party products or place ads in your emails (sorry, this is called DEM, Direct Email Marketing, and requires consent)

*NB: The information included in this table is updated in line with the legislations in force as of March 2021. If any changes should occur to these laws, this table will be updated accordingly.

Countries
 
Can I send marketing emails to users that have already purchased something
from me?
Can I send marketing emails to users that have no connection
to me (cold emailing)?
🇦🇷 Argentina

YES

YES

🇦🇺 Australia

YES

NO

🇧🇷 Brazil

YES

YES

🇨🇦 Canada

YES

NO

🇪🇺 European Union

YES

NO

🇬🇧 United Kingdom

YES

NO

🇭🇰 Hong Kong

YES

NO

🇮🇱 Israel

YES

NO

🇯🇵 Japan

YES

NO

🇲🇦 Morocco

YES

NO

🇳🇿 New Zealand

YES

NO

🇸🇬 Singapore

YES

NO

🇿🇦 South Africa

YES

NO

🇺🇸 United States

YES

YES

You can’t go completely wild. 🤷‍♂️ Here are some things that you must legally keep in mind:

  • The contact details of your company (via, for example, a link to your About or Impressum page)
  • The opportunity to opt-out of receiving your emails
  • For EU countries: your emails must relate to services similar to the ones already purchased by the recipient