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Marketer Operating on a Global Scale? Avoid this 1 Mistake

Are you a global marketer? Are you based in the US, or do you have customers based in the US? Keep reading!

You might be making this one pretty common but potentially expensive mistake. But don’t worry, we’re here to help.

global marketer

Do not make this mistake ❌

When thinking of data privacy, the European GDPR usually comes to mind. Many forget that the US also has its own privacy laws – meaning that they leave out adding some specific information which should be intended for US consumers.

Did you know there is a specific link to add to your privacy notice?

🔍 The most robust law currently in force in the United States is the California Consumer Privacy Act (CCPA).

When targeting US consumers, many already know that they should display a privacy notice on their website.

Though, it’s also very important (and required by law!) to provide a link for users to opt-out of the sale of their personal information. This link is called “Do Not Sell My Personal Information” (or DNSMPI).

How do I fix this? ✅

Yes, it’s quite technical to implement on your own.

That’s where iubenda comes in.

With our software:

  • easily create a privacy policy and notice, which both contain all required information to comply with the CCPA;
  • install a CCPA-compliant banner containing the DNSMPI link on your website in minutes. Plus, it’s free!

💡 Expert Tip

You have both EU and US users?

👉 iubenda’s solutions automatically detect user location and show the right notice, to the right users. Ain’t that great?

Sign up now on iubenda and comply with the CCPA

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