How to: present your discounts correctly

✅ Avoid labeling a discount as “limited” if it is not the case

✅ Avoid raising the price of a product for a short time, then lowering the price and stating that the product is discounted; this could be considered deceptive pricing

✅ If you choose to state that other merchants offer the same product for higher prices, make sure to base this statement on facts, so you refrain from fictitious or misleading practices

How to: get your Terms & Conditions right

(PS: don’t miss the 30% discount to generate your Terms & Conditions!)

✅ Customize, customize, customize – copy/pasting from a template is easy, but the resulting document won’t reflect your specific business processes and model

✅ Display your Terms & Conditions everywhere on your site – otherwise, your customers may not acknowledge them

✅ Define your delivery terms and return policy – so you can effectively deal with an avalanche of orders and returns and protect yourself from unreasonable demands

✅ Make sure your document includes clauses about the limitation or exclusion of liability – so you avoid being held liable by those over-demanding customers

✅ Add any mandatory disclosures applying to certain types of transactions/activities – your state may have specific requirements regarding those