Our legal team has prepared some Pro Tips
to help you keep yourself and your revenue protected this holiday shopping season.
We hope your Black Friday is successful!
✅ Avoid labeling a discount as “limited” if it is not the case
✅ Avoid raising the price of a product for a short time, then lowering the price and stating that the product is discounted; this could be considered deceptive pricing
✅ If you choose to state that other merchants offer the same product for higher prices, make sure to base this statement on facts, so you refrain from fictitious or misleading practices
(PS: don’t miss the 30% discount to generate your Terms & Conditions!)
✅ Customize, customize, customize – copy/pasting from a template is easy, but the resulting document won’t reflect your specific business processes and model
✅ Display your Terms & Conditions everywhere on your site – otherwise, your customers may not acknowledge them
✅ Define your delivery terms and return policy – so you can effectively deal with an avalanche of orders and returns and protect yourself from unreasonable demands
✅ Make sure your document includes clauses about the limitation or exclusion of liability – so you avoid being held liable by those over-demanding customers
✅ Add any mandatory disclosures applying to certain types of transactions/activities – your state may have specific requirements regarding those
Will your Terms & Conditions protect your e-commerce this Black Friday?
(special time-limited Black Friday promotion; expires on November 29, 2022)