How to: present your discounts correctly

✅ Be transparent! Indicate discounted product prices clearly enough so consumers can easily compare similar products and make informed choices

✅ The discounted price must include all taxes and delivery charges

✅ You must indicate the lowest price applied to the product at least 30 days before the announcement of a discount; this is an EU requirement to reduce misleading price reduction claims

How to: get your Terms & Conditions right

(PS: don’t miss the 30% discount to generate your Terms & Conditions!)

✅ Customize, customize, customize – copy/pasting from a template is easy, but the resulting document won’t reflect your specific business processes and model

✅ Display your Terms & Conditions everywhere on your site – so your customers can easily acknowledge them

✅ Explicitly state the standard 14-day return policy – otherwise, your customers could get an extended return period of 1 year and 14 days

✅ Explicitly state the standard 2-year warranty period – otherwise, your customers could claim, say, a 10-year warranty

✅ Don’t forget the Online Dispute Resolution clause – it can help you resolve any disputes that may arise between you and your customers