LinkedIn is an excellent platform for businesses looking to reach and engage with a professional audience. One of the best ways to achieve this is by using LinkedIn Carousel Ads.
LinkedIn carousels are one of the most engaging types of posts on socials (we’ve tested it ourselves on iubenda’s LinkedIn page), and using them in your ads can really improve your strategy.
In this article, we’ll discuss what LinkedIn Carousel Ads are, how to create them, the specs needed and some best practices for a successful campaign.
LinkedIn Carousel Ads are a type of sponsored content that allows businesses to showcase multiple images within a single ad.
Introduced in 2018, carousel ads can be especially useful for B2B companies, because they allow you to present a story, showcase a product line, or convey a lot of information in just one post.
Moreover, LinkedIn carousels provide marketers with additional metrics – such as impressions and click for each card – that can help them further refine their strategy.
Their format is also a boost for engagement: according to LinkedIn, carousel ads can drive up to 10 times more clicks compared to static sponsored content.
Here are the steps to follow to create a LinkedIn carousel post for your ad campaign.
Before we start, remember that to create a carousel ad you need:
If you’re about to launch your LinkedIn ad campaign, remember that you need to follow the platform’s specifications.
More specifically:
Besides following LinkedIn’s specs, there are a few more tips that can help you with maximizing reach and engagement.
Needless to say, your ad should capture your audience’s attention and encourages them to interact with the ad, but how do you do that?
First of all, focus on storytelling. One of the best features of LinkedIn’s carousels is that they allow you to tell a story in a way that is engaging for your audience. This visual storytelling is way more appealing than a static ad. So use these cards to tell a story about your business.
Then make sure you have strong visuals: as LinkedIn suggests, feature graphics, people, and dynamic text to draw your audience in. Don’t forget to also include a strong call-to-action, to prompt users to engage with your ad.
Lastly, A/B test your ads.
It’s both a legal and a third-party requirement!
LinkedIn specifically states that you are “responsible for legal compliance for any personal data they provide to LinkedIn” and this includes the data you may be collecting through your ads.
If you don’t have one, you can create yours in just a few minutes with iubenda!
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