If you own a website or are planning to launch one, it’s important to understand and respect the California Online Privacy Protection Act (CalOPPA).
🎯 If you’re not sure which laws apply to you, you can take this quiz and find out!
The main difference between CCPA (and its amendment CPRA) and CalOPPA is the scope of the laws and the types of data they regulate.
The CCPA, which has been amended to the CPRA, are comprehensive privacy laws that regulate the collection, use, and sharing of personal information of California residents by businesses. This law gives consumers the right to know what personal information businesses collect about them, the right to request deletion of that information, and the right to opt-out of the sale of their personal information. 👀 See how to comply with the CPRA here.
CalOPPA stands for the California Online Privacy Protection Act. It is a law that was enacted in 2003 to protect the online privacy of California residents who use websites or online services.
CalOPPA is designed to help protect the personal information of California residents and ensure that they are informed about how their information is being used by websites and online services. Failure to comply with CalOPPA can result in significant fines and legal action by the California Attorney General’s office.
Personal information can include anything that can be used to identify an individual, such as:
This means that if your website collects any personal information from California residents, such as through a contact form or newsletter subscription, you are required to comply with CalOPPA.
In addition, personal information can include information that is linked or associated with an individual, such as their browsing history, purchase history, or location data. It’s important to note that even if a piece of information on its own may not be able to identify an individual, it can still be considered personal information if it is linked to other information that can identify a person.
This policy must be easily accessible to your website visitors, such as through a link in your website’s footer.
🚀 Solution: Our standard way of handling this is to include a sentence like “we do not honor Do Not Track requests” at the appropriate section of our privacy policies. You can read more about the features and benefits of our compliance solutions here.
Another important aspect of CalOPPA is that you must provide a way for website visitors to opt out of the sale of their personal information.
This means that if you sell any personal information to third parties, you must provide a way for website visitors to opt out of this practice. This can be done through a “Do Not Sell My Personal Information” link on your website.
🚀 Solution: With our Privacy Controls and Cookie Solution, you can display a “Do Not Sell My Personal Information” notice and easily manage opt-outs.
Failure to comply with CalOPPA can result in fines and legal action. The California Attorney General’s office can enforce CalOPPA and seek penalties of up to $2,500 per violation.
If your website collects any personal information from California residents, it’s important to respect and comply with CalOPPA. This means:
Respecting the privacy of your website visitors is simply good business practice. People are becoming more concerned about their online privacy, and if they feel that their personal information is not being protected, they may choose not to use your website or do business with your company.