Iubenda logo
Start generating


Table of Contents

Amplitude Analytics and the GDPR – How to be compliant

What is “Amplitude Analytics”?

Amplitude is a SaaS analytics platform that allows product teams to measure, understand, and improve user behavior. It helps track user sessions, measure revenue, and report on key user engagement metrics all in one dashboard.

How Amplitude Analytics describes their service

Build better products by turning your user data into meaningful insights, using Amplitude's digital analytics platform and experimentation tools.

Do I need a Privacy Policy if I use Amplitude Analytics for my website or app?

Yes, you do.
Privacy policies are required under most privacy legislations worldwide including the GDPR, CCPA/CPRA, LGPD and more.

If you use Amplitude Analytics, you should add the “Amplitude Analytics” service to your privacy policy. Among the Personal Data collected you may find:

  • first name,
  • last name,
  • phone number,
  • usage data,
  • trackers,
  • email address,
  • user id,
  • unique device identifiers for advertising (google advertiser id or idfa, for example),
  • microphone permission,
  • camera permission,
  • device information,
  • universally unique identifier (uuid),
  • coarse location,
  • browsing history,
  • login history,
  • primary account information.

For more information on how Amplitude Analytics processes personal data, see their privacy policy or check their main website.

Does Amplitude Analytics use tracking cookies?

Yes, Amplitude Analytics may use tracking cookies. Therefore, if European laws like the GDPR apply to you, you will need to collect opt-in consent before running Amplitude Analytics. If US laws like the CPRA and VCDPA apply to you, you may need to provide your users with a way to opt-out of tracking. See which laws apply to you here.

Do I need a Cookie Policy if I use Amplitude Analytics for my website or app?

Yes, you do.

Amplitude Analytics may install cookies on your visitors’ devices, as stated on their website. Therefore, you’ll likely need a Cookie Policy as well.

Not sure if your website is installing cookies?

🔍 Scan your site now →

Which cookies does Amplitude Analytics use?

Name of cookie How long it lasts (max age in seconds)
amp_* indefinite

Do I need a Cookie Banner if I use Amplitude Analytics on my website or app?

In general, websites that use third-party cookies as well as their own cookies for tracking and analytics must comply with the law and therefore are required to obtain the user’s express consent.

If you operate in Europe or could potentially have European users, you need to comply with the GDPR and ePrivacy.

Our Privacy Controls and Cookie Solution complies with provisions of the ePrivacy; it allows you to easily inform users, facilitate their consent and it includes the option to preemptively block any scripts that could install cookies prior to consent (required in many European countries).

→ Discover iubenda Privacy Controls and Cookie Solution
Quickly generate a fully customizable cookie banner, seamlessly collect consent, and implement prior blocking with asynchronous re-activation.

How to Create a GDPR Privacy and Cookie Policy for Amplitude Analytics

With iubenda, you can easily declare which services your website uses to collect data. You can find the “Amplitude Analytics” service in the “Analytics” section of our Privacy and Cookie Policy Generator.

💡 Not sure what services to select and add to your privacy policy

Scan your website using our free Site Scanner to find out right away.

Trusted by over 90,000 clients in 100+ countries, iubenda is the most trusted and easiest way to generate and manage privacy & cookie policies and terms & conditions, consent records and more.

iubenda helps you to comply in minutes with Global laws like the European ePrivacy (Cookie Law), GDPR and US’s CPRA, and VCDPA .

Generate your Privacy Documents for Amplitude Analytics