In Europe, it’s highly recommended to use a Google-certified Consent Management Platform for Google Ads. iubenda is a Google-certified CMP with TCF and Google Consent Mode support. Secure your ad revenue and maximize your profits.
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Google Consent Mode allows advertisers to recover measurement gaps while preserving user privacy. It uses specific tags to control the behavior of Google products based on the user consent choices, adjusting the conversion measurement accordingly. Google Consent Mode is a great choice for advertisers who need to comply with strict regulations, because it provides better data and thus leads to more effective campaigns.
Google has integrated its ads system with IAB Europe’s Transparency and Consent Framework (TCF), so publishers need a Google-certified CMP to run ads in Europe and the UK. Moreover, by also enabling Google Consent Mode you can improve the performance of your ad campaigns, ensuring that you’re not leaving money on the table. Take a look at how the Consent Mode models conversions in this graphic by Google:
Create notices that resonate with your target audience, while using a Consent Management Platform guaranteed to meet Google CMP requirements
Device-referred themes: Our themes adapt to provide an optimal consent experience – regardless of user device – maximizing your chances of obtaining positive consents.
A/B testing: Improve user response by testing and implementing the most effective design and content for your consent banner through A/B testing (in partnership with consentmanager).
Cookie paywall: Create a paywall that requires user consent for the use of cookies to access certain premium content or features.
AI-powered CMP: Utilize machine learning algorithms to continuously improve consent rates using different designs (in partnership with consentmanager).
WCAG for accessibility: Boost consent rates by ensuring accessibility of consent banners to all users, following WCAG guidelines.
Create your consent banner
Create your consent banner, select your applicable laws, and our CMP will automatically align its behavior with the proper requirements. You can also customize the banner to your needs: colors, fonts, display style, banner position, language, and more.
Enable Auto-blocking
Our CMP allows you to automatically block cookie scripts from running before you obtain your users’ consent. The auto-blocking feature already includes support for Google Consent Mode: just enable it, and you’re all set!
Embed
Embedding is as simple as copying and pasting an HTML code snippet onto your website, and you are done. Your cookie consent banner and Google Consent Mode integration are ready to go.
Google Consent Mode allows websites to adjust how Google services operate based on whether a user has given consent to use cookies or other tracking mechanisms. So, if a user consents to advertising cookies, the conversion measurement will run as usual. If instead consent is denied, Google Consent Mode will provide the advertiser with data at an aggregate level, using conversion modeling.
You can enable Google Consent Mode either manually or using a certified CMP with a Google Tag Manager template, like iubenda. The iubenda Privacy Controls and Cookie Solution template is now listed in the Featured Community CMP Templates.
iubenda’s Privacy Controls and Cookie Solution now also provides the googleConsentMode option to manage Google Consent Mode. If not defined, the Privacy Controls and Cookie Solution automatically detects whether enabling Google Consent Mode. Learn more here
A consent management platform (CMP) is a system that websites or apps can use to manage user consent to things like cookies and trackers, in a legally compliant way.
Many laws worldwide (including the GDPR), require websites to notify users about any tracking technologies running on their site, and allow users to determine what personal data they’re willing to share.
Google has partnered with a few Consent Management Platforms to make it easier to set up Google consent mode and collect lawful consent. A Google-certified CMP is therefore a Consent Management Platform Provider that Google has assessed against their compliance and certification criteria.
According to Google, from January 2024, if you do not use a Google-certified CMP, your ads will not be served to EEA and UK traffic.
It’s likely that you need a consent management platform. Let’s see why:
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