This guide is based on the Austrian Data Protection Authority (Datenschutzbehörde, DSB) FAQs. It’s designed to provide clarity and guidance on various aspects of cookie usage, from their basic definition to the legal frameworks governing their use, and from the nuances of obtaining consent to the responsibilities of website operators.
Whether you’re a website owner, a privacy enthusiast, or simply a curious internet user, this guide will offer valuable insights into the world of cookies and digital privacy, all within the context of Austrian law and European Union regulations.
This guide simplifies the complexities surrounding cookies and data privacy, keep reading to find out more 👇
In simple terms, cookies are data storage consisting of a name (or key) and a value. When you visit a website, the server can send cookies to be stored on your device or browser. These are managed by modern browsers and sent back to the server with each page visit. They vary in type, such as session or persistent cookies, and can be categorized by the domain they belong to (like first-party or third-party cookies).
In summary, cookies can be set without consent only if necessary to provide a service explicitly requested by the user. For all other cookies, consent is required. It’s crucial not to set non-essential cookies before obtaining this consent.
You can lodge a complaint with the data protection authority if cookies lead to personal data processing as defined in the GDPR.
Cookies aren’t inherently personal or non-personal data. It depends on the information they contain and how it’s combined. For instance, a cookie saving your language preference on a website isn’t personal data unless linked to your identity.
Technically necessary cookies don’t require user consent. They are essential for services like session management, form entries, or saving consent status. However, services tracking user behavior across sites or devices need consent.
A cookie banner pops up on a website to obtain consent for setting cookies. You require one if your site uses non-essential cookies.
Our cookie banner solution meticulously adheres to the necessary requirements. It guarantees:
We prioritize transparency and ease of use, ensuring that not giving consent is as straightforward as giving it, without any subtle pressures or unfair nudging.
Trust our solution for a compliant, user-friendly cookie management experience. Explore the effectiveness of our cookie banner today →
The design of a cookie banner should facilitate clear, voluntary, and informed consent. It should be as easy to refuse consent as it is to give it, with no unfair practices or pre-checked boxes.
While no specific color is mandated for consent buttons, they should be designed to ensure clear visibility and equal prominence.
In the context of the “Pay or Okay” system, the DSB has provided the first clear guidelines. The DSB conditionally accepts the use of a cookie wall, but with specific qualifications:
The “Pay or Okay” model offers a unique choice to website visitors: either pay for content access or consent to cookies. This approach, must strictly adhere to data protection laws and be implemented in a fair and reasonable manner.
Learn more about the “Pay or Okay” model in our Simplifying Cookie Consent: The European Commission’s Approacharticle here →
It is necessary to inform visitors about the use of technical cookies, regardless of whether they process personal data or not, as outlined by the guidelines.
These can be used, but ensure they comply with data protection laws. Don’t use them unquestioningly.