The European Data Protection Board (EDPB) backs the EU Commission’s pledge for simplifying user consent and addressing cookie fatigue, with a strong focus on GDPR compliance.
On December 19, 2023, a pivotal meeting unfolded, bringing together the Commission, digital advertisers, consumer associations, and traders. Their collective aim was ambitious yet clear, to present the draft of the ‘cookie pledge principles‘.
As we get ready for the finalization of these principles, iubenda is fully prepared to guide businesses towards compliance with these emerging standards.
The principles aim to simplify cookie management for consumers while ensuring their privacy and data protection rights.
Offer Clear Choices and Less Intrusive Advertising Alternatives
For ensuring that consent is free, informed, and specific, and to comply with the Digital Markets Act, iubenda’s privacy controls and cookie solution can be customized and assist in meeting these requirements.
The principle emphasizes that once consumers consent to a specific business model, separate permissions for cookies employed within that model are no longer required.
This streamlined approach is designed to alleviate ‘cookie fatigue‘, ensuring that the consent process is more effectively tailored to reflect consumer preferences and decisions.
At iubenda, our mission has always been to simplify legal compliance for websites and apps. With the EU’s new cookie pledging principles on the horizon, our role becomes increasingly crucial.
Our solutions are crafted to align with these new guidelines, providing a straightforward and efficient pathway for businesses to adhere to the latest legal standards in cookie consent management.
📆 January 2024: Ongoing discussions and fine-tuning of the principles by the European Commission and stakeholders.
📆 April 2024: The final presentation of the principles at the Consumer Summit, showcasing the culmination of collaborative efforts in enhancing consumer privacy and choice in digital advertising.
📆 Early 2024: Finalization of the cookie pledging principles, incorporating input from the EDPB and stakeholders.
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