Enforcement of the California Privacy Rights Act (CPRA) was originally delayed by the courts until late March 2024, but that decision has been overturned. This means the law is now in full effect, and businesses that aren’t compliant could face fines immediately.
What’s the risk? Fines are $7,500 per intentional violation, or $2,500 per non-intentional violation.
The CPRA is an update to California’s older privacy law, CCPA, both of which may also apply to businesses outside of California. Among many new requirements, this new legislation broadens the scope of CCPA, adds new categories of sensitive personal information and expands consumer rights by adding the right to correct inaccurate information and the right to limit the use and disclosure of sensitive personal information. To be compliant, you’ll need to understand how this new legislation applies to your business. That’s where we come in.
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