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Google AdSense Rolls Out New Privacy and Messaging Feature

Google AdSense has introduced a new privacy and messaging compliance feature developed in line with state privacy laws inCaliforniaColoradoConnecticutVirginia, and Utah

This feature allows site visitors to opt out of the sale or sharing of their personal information. Users will see messages specific to their state’s regulations, which need to be activated and managed within the AdSense interface. This update supports compliance with laws like the California Privacy Rights Act (CPRA) and similar regulations in other states.

supports compliance with laws like the California Privacy Rights Act (CPRA) and similar regulations in other states.

Setting Up Google AdSense Privacy Messages

You need to activate and manage the US state regulations messages in your AdSense account. Here’s a step-by-step guide:

  1. Sign in to your AdSense account.
  2. Navigate to Privacy & messaging.
  3. Create or manage a US state regulations message.
  4. Select the sites and default language for the message.
  5. Name your message and format it.
  6. Publish or save the message as a draft.

For more details, refer to: 

Frequently Asked Questions

Which states have privacy laws that Google’s new AdSense features address?
Google’s new AdSense privacy and messaging features are designed in line with privacy laws in California, Colorado, Connecticut, Virginia, and Utah.

How can users opt out of data sharing through AdSense?
Users can opt out by clicking the “Do Not Sell or Share” link in the AdSense message, which guides them through the process.

Do site owners need to manually activate these features for each state?
Yes, for existing messages. New messages will automatically include all relevant states by default, adjustable in the targeting settings.

What are some best practices for implementing these privacy features?
Ensure messages are clear, visible, and transparent. Regularly update settings and test different implementations to optimize user experience.

What are the consequences of not complying with these privacy laws?
Non-compliance can lead to hefty fines, legal action, and damage to your site’s reputation.

Ensure Your Website’s Compliance with iubenda

With Google AdSense’s new privacy feature now rolling out to comply with various state privacy laws, it’s crucial to ensure your website stays compliant. iubenda is your one-stop solution for global data privacy laws. Our tools help you manage privacy policies, cookie consent, and more, effortlessly.

Stay Ahead of Privacy Regulations

Google’s new feature addresses the requirements of privacy laws in states like California and Virginia. iubenda can help you keep pace with these changes. 

💡 Confused about state privacy laws? Here’s what you need to do:

  1. Not sure if US laws apply to you? Do this free 1-min quiz
  2. How to activate the US State law Text
  3. How to activate/modify a Service’s declaration of sale within the generator

Take Action Today

Don’t wait for compliance issues to arise. Secure your website and protect your users’ privacy with iubenda. Here’s how you can get started:

  1. Sign Up for iubenda: Get access to a suite of compliance tools.
  2. Generate Policies: Create and customize privacy policies and terms of service.
  3. Implement Cookie Solutions: Ensure your cookie consent management is up-to-date.

Google’s new AdSense privacy feature is a step forward in aligning with state-specific privacy laws. Partner with iubenda to ensure your website remains compliant and your users’ data is protected. Embrace the changes and stay ahead in the compliance game.

Don’t be caught off guard by legal changes 

Start your compliance journey with iubenda