Google-certified CMP for Consent Mode
iubenda seamlessly integrates with Consent Mode, a Google technology that enables conversion and analytics modeling, allowing Google services to fill in data gaps when users do not consent. But did you know there are two versions of Consent Mode, Basic and Advanced? Avoid losing precious data! Run our free scanner and find out which Google Consent Mode version is active on your site.
*After entering the URL of your site, you will receive an email with the results of the scan.
Google uses conversion modeling to report aggregate conversions and provide a more accurate picture of performance. However, if consent is denied, the Advanced version of Google Consent Mode v2 can still collect cookieless pings to fill the gaps in your reports. On the other hand, the Basic version doesn’t collect any information.
The Advanced version can give you better insights into your campaign’s performance – even when consent has been denied.
Get more out of your ads and analytics when you use iubenda, the Google-certified CMP with Google Consent Mode built in.
Smart conversion modeling: Google Consent Mode combines basic probability and advanced machine learning to model how users behave on your site — even when they’ve rejected marketing consents.
Privacy-safe measuring: Consent Mode modeling across Google Ads and Google Analytics is carried out without compromising user privacy. Stay GDPR-compliant, and do it all without breaking a sweat, thanks to iubenda.
Improve your conversions: Google Consent Mode recovers conversion data on around 65% of ad clicks from users that didn’t consent. Modeled conversions and thus more info on ad performance helps you get the most out of your ad budget.
Easily integrate it all: You could try to manually set up Consent Mode, but when it comes built in with iubenda, why would you? Generate a custom consent banner, and automatically get better data from your Google services.
STEP 1
Configure your consent banner
Answer a few simple questions, and go with iubenda’s automatic configuration or totally customize banner and consent collection.
STEP 2
Install it on your site
Copy and paste the provided code into your website, implement our Google Tag Manager template, or choose from one of our dedicated plugins. Everything else is automatic, including Google Consent Mode setup.
STEP 3
Model data from non-consented users
Enjoy improved marketing data since Google Consent Mode is built into your iubenda CMP. Google’s advanced algorithms allow you to see conversions and analytics even for users that don’t give you tracking consent, and iubenda helps you get it done with zero effort.
Is your Google Consent Mode basic or advanced?
*After entering the URL of your site, you will receive an email with the results of the scan.
Geolocation Savvy
Intelligently adapt with geolocation support to improve compliance and personalization right from the start. Understanding your audience, no matter where they’re browsing from.
Flexible Consent Handling
Choose Basic Consent Mode to turn off Google tags until you get user consent or activate Advanced Consent Mode for a smoother experience that preloads Google tags but respects user choices, using cookieless pings if consent is declined.
Missing Cookies? No Problem.
When users say no to cookies, cookieless pings can step in and keep the data flowing. This feature ignores users’ personal details but makes Google’s conversion models even more accurate.
Instantly Adaptable
Get better insight into user behavior in real time. Our tools constantly monitor your users’ consent preferences, and Google Consent Mode adapts to keep you informed.
Beyond the Ads and Analytics
Our Google-certified CMP isn’t just a tool; it’s a global compliance partner. With iubenda, you’ll up your Google Ads game while we help cover all your compliance bases in record time and without the hassle.
Click, Copy, Collect More Data
Set up is a breeze thanks to our integration with Google Tag Manager. Simply apply our GTM template and put any concerns about Google Consent Mode to rest. We also offer options for CMS plugins and direct site code integration.
*After entering the URL of your site, you will receive an email with the results of the scan.
