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Passive Consent Definition & Meaning

What is Passive Consent?

Passive consent means that consent from a user is assumed if they don’t explicitly object to something.

Passive consent (also called opt-out consent) is often used online for consent to cookies. Under some legislations, such as the CCPA in California, non-technical cookies can be installed on a user’s device without their prior consent. Usually, websites show a notice informing users of cookies and provide a method to withdraw their consent (opt-out).

passive consent

What is Active Consent?

Passive consent is opposed to active consent (opt-in consent), which instead requires the user to take an affirmative action to agree to something. For example, click on an “Accept” button on a cookie banner or select a checkbox.

What’s the Difference Between Passive and Active Consent?

Active consent requires proactive and explicit consent from the user, while passive consent assumes it until the user withdraws it.

Learn more about different types of consent

Read also:

👉 Opt-In vs Opt-Out: What’s the Difference?

👉 What are the different types of consent?

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