Passive consent means that consent from a user is assumed if they don’t explicitly object to something.
Passive consent (also called opt-out consent) is often used online for consent to cookies. Under some legislations, such as the CCPA in California, non-technical cookies can be installed on a user’s device without their prior consent. Usually, websites show a notice informing users of cookies and provide a method to withdraw their consent (opt-out).
Passive consent is opposed to active consent (opt-in consent), which instead requires the user to take an affirmative action to agree to something. For example, click on an “Accept” button on a cookie banner or select a checkbox.
Active consent requires proactive and explicit consent from the user, while passive consent assumes it until the user withdraws it.
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