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Do I need a Reject button on my cookie banner?

The Reject button allows your users to reject all cookies at once. Here’s an example of iubenda’s cookie banner with a valid reject button:

This feature is required for users who operate in the UK, Italy, Spain, Denmark,Germany, France, and Ireland.
Please note that there are slight differences in each country’s requirements regarding the reject button: 

  • If you are operating in the UK, its best to give users the choice between accepting and rejecting all cookies alongside handles to customize their choices.

However, it must be noted that the ICO does not explicitly require “reject all” buttons. Therefore, as long as the available choices are all equally conspicuous, an alternative between “accept all” and “customize” seems to be fine, as long as by choosing the latter, no consent is implied.

  • If you are operating in Italy, the banner must contain:
    • an “Accept” command;
    • an “X” or any equally unambiguous command that users may click on to close the banner and continue navigating without accepting any cookies (“Reject”).
  • If you are operating in France, Accept and reject buttons must be equally conspicuous. Alternatively, there must be an equally easy method to refuse all cookies (e.g., by continuing navigation), and the user is clearly informed of it.

For more information on each DPOs specific requirements, check out our GDPR cookie consent cheatsheet

While suggesting it as best practice, other countries like Greece and Belgium currently don’t explicitly require the use of the Reject button. In any case, if present, it should have the same prominence as the Accept button.

How to add the Reject button to the cookie banner

Here’s where our cookie consent management solution comes in very handy: it allows you to easily generate a cookie banner with Reject button, seamlessly collect consent, implement prior blocking, set advertising preferences and more.

As with most other elements in the Cookie Solution, the color and text of the Reject button are fully customizable. View the demo on CodePen to see it in action.

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Cookie consent management for the ePrivacy, GDPR and CCPA


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