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Do I need a Reject button on my cookie banner?

Update: Stricter Enforcement of Cookie Consent Requirements in Germany

The legal requirement for clear and equally conspicuous cookie consent options has been established for some time. However, recent rulings from the District Courts of Cologne and Rostock mark a turning point toward stricter enforcement of these requirements. These decisions reinforce the need for transparent and unambiguous consent mechanisms on websites.

It’s crucial for website operators to ensure their cookie banners comply with these legal standards, as authorities are intensifying their efforts to check for compliance.

Ensure your websites’ compliance here ->

The Reject button allows your users to reject all cookies at once. Here’s an example of iubenda’s cookie banner with a valid reject button:

Here is a breakdown of some key slight differences in each country’s requirements regarding the reject button:

Please note that there are slight differences in each country’s requirements regarding the reject button: 

🇬🇧 If you are operating in the UK, you need to give the choice between accepting and rejecting all cookies alongside handles to customize their choices.

The ICO has provided explicit guidance stating that organizations should ensure that it’s equally simple for users to decline all advertising cookies as it is to accept them. While websites can still show advertisements even if users reject all tracking, they are prohibited from customizing these ads based on the user’s browsing activity.

🇮🇹 If you are operating in Italy, the banner must contain:

  • an “Accept” command;
  • an “X” or any equally unambiguous command that users may click on to close the banner and continue navigating without accepting any cookies (“Reject”).

🇪🇸 If you are operating in Spain, the cookie banner (or any other alternative method of attaining consent) must be presented in a prominent place and format on the viewer’s screen. It must include both Accept and Reject buttons at the same level. The option to reject cookies cannot be more complex than the possibility to accept cookies. In other words, the option to reject cookies should be made as easy as it is to accept them.

While suggesting it as best practice, other countries like Sweden and Switzerland do not currently make specifications for the use of the Reject button. Luxembourg on the other hand considers the use of the Reject button as common practice and if present it should have common prominence as the Accept button.

For more information on each DPOs specific requirements, check out our GDPR cookie consent cheatsheet

How to add the Reject button to the cookie banner

Here’s where our cookie consent management solution comes in very handy: it allows you to easily generate a cookie banner with Reject button, seamlessly collect consent, implement prior blocking, set advertising preferences and more.

As with most other elements in the Cookie Solution, the color and text of the Reject button are fully customizable.

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Cookie consent management for the ePrivacy, GDPR and CCPA


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