The Reject button allows your users to reject all cookies at once. Here’s an example of iubenda’s cookie banner with a valid reject button:
This feature is required for users who operate in the UK, Italy, Spain, Denmark,Germany, France, and Ireland.
Please note that there are slight differences in each country’s requirements regarding the reject button:
However, it must be noted that the ICO does not explicitly require “reject all” buttons. Therefore, as long as the available choices are all equally conspicuous, an alternative between “accept all” and “customize” seems to be fine, as long as by choosing the latter, no consent is implied.
For more information on each DPOs specific requirements, check out our GDPR cookie consent cheatsheet.
While suggesting it as best practice, other countries like Greece and Belgium currently don’t explicitly require the use of the Reject button. In any case, if present, it should have the same prominence as the Accept button.
Here’s where our cookie consent management solution comes in very handy: it allows you to easily generate a cookie banner with Reject button, seamlessly collect consent, implement prior blocking, set advertising preferences and more.
As with most other elements in the Cookie Solution, the color and text of the Reject button are fully customizable. View the demo on CodePen to see it in action.
Cookie consent management for the ePrivacy, GDPR and CCPA