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Criteo and the GDPR – How to be compliant


What is Criteo and Criteo Dynamic Retargeting?

Criteo is an advertising service provided by Criteo SA which allows User Data to be utilized for advertising communication purposes.

Criteo Dynamic Retargeting is a remarketing and behavioral targeting service provided by Criteo, that connects user activity on a particular site with the Criteo advertising network. This type of service allows websites and their partners to inform, optimize and serve advertising based on past use of this Application by the User.

Do I need a Privacy Policy if I use Criteo on my website?

Yes, you do.

If you’re managing your ads and/or retargeting through Criteo, then add the appropriate service to your privacy policy – in this case, the Criteo and/or Criteo Dynamic Retargeting service clauses that you’ll find in the privacy policy generator.

The personal data collected are various types of data as specified in their Service Privacy Notice.

Do I need a Cookie Policy if I use Criteo on my website?

Yes, you do.

Criteo may install cookies on your visitors’ devices, as stated in their Service Privacy Notice. Therefore, you’ll need a Cookie Policy as well.

Not sure if your website is installing cookies?
Check out our guide to identify the cookies your site installs in browsers.

→ How to generate a Cookie Policy in 10 seconds

Do I need a Cookie Banner if I use Criteo?

In general, websites that use third-party cookies as well as their own cookies for tracking and analytics must comply with the law and to do so are required to obtain the user’s express consent.

Therefore if you operate in the EU or could potentially have EU users, you need to comply with the Cookie Law and will need a cookie banner or notice.

Our Cookie Solution complies with provisions of the Cookie Law; it allows you to easily inform users, facilitate their consent and includes the option to preemptively block any scripts that could install cookies prior to consent (required in many EU countries).

→ Discover iubenda Cookie Solution
Quickly generate a fully customizable cookie banner, seamlessly collect consent, and implement prior blocking with asynchronous re-activation.

How to Create a GDPR Privacy and Cookie Policy for Criteo

With iubenda, you can easily declare which services your website uses to collect data. You can find the “Criteo” service under Advertising and the “Criteo Dynamic Retargeting” service in the Remarketing and behavioral targeting section of our Privacy and Cookie Policy Generator.

Not sure what services to select and add to your privacy policy?
Scan your website using the Site Scanner feature of iubenda and get a list of all services used on your website right away.

Trusted by 60.000 clients, iubenda is the easiest and most professional way to generate and manage privacy & cookie policies and terms & conditions, to store and manage user consent, and to comply with the ePrivacy (Cookie Law), the GDPR and the CCPA.