Google Tag Manager is a tag management system developed by Google. It simplifies the process of managing and deploying various tags on a website without the need for manual code implementation. With Google Tag Manager, website owners and marketers can easily add and update tags for analytics, advertising, and other tracking purposes.
By implementing a single container code on their website, users can efficiently manage and control all their tags in one central platform. This eliminates the need to modify the website’s code every time a new tag or tracking script is added or modified. It provides a user-friendly interface where tags can be configured, triggers can be set, and variables can be defined.
Google Tag Manager offers a range of features, including version control, tag templates, debugging tools, and integration with various third-party services. It allows users to track conversions, monitor user behavior, and gather valuable data for marketing and optimization purposes.
With Google Tag Manager, website owners have greater flexibility and control over their website’s tracking and tagging mechanisms, enabling them to streamline their digital marketing efforts and make data-driven decisions to enhance their online performance.
“Manage all your website tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management solutions— for free.”
This service, which falls under the basic interactions and features category, is designed to assist the website or app owner in organizing the tags or scripts they need in one central place. As a result, your data might pass through these services and could potentially be processed.
Google Tag Manager collects the following personal data: