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Google Tag Manager

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What is Google Tag Manager?

Google Tag Manager is a tag management system developed by Google. It simplifies the process of managing and deploying various tags on a website without the need for manual code implementation. With Google Tag Manager, website owners and marketers can easily add and update tags for analytics, advertising, and other tracking purposes.

By implementing a single container code on their website, users can efficiently manage and control all their tags in one central platform. This eliminates the need to modify the website’s code every time a new tag or tracking script is added or modified. It provides a user-friendly interface where tags can be configured, triggers can be set, and variables can be defined.

Google Tag Manager offers a range of features, including version control, tag templates, debugging tools, and integration with various third-party services. It allows users to track conversions, monitor user behavior, and gather valuable data for marketing and optimization purposes.

With Google Tag Manager, website owners have greater flexibility and control over their website’s tracking and tagging mechanisms, enabling them to streamline their digital marketing efforts and make data-driven decisions to enhance their online performance.

How Google Tag Manager describes their service?

“Manage all your website tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management solutions— for free.”

What is the purpose of this service?

This service, which falls under the basic interactions and features category, is designed to assist the website or app owner in organizing the tags or scripts they need in one central place. As a result, your data might pass through these services and could potentially be processed.

Which of my data is processed when I visit a website or use an app that runs Google Tag Manager?

Google Tag Manager collects the following personal data:

  • Usage Data: Usage data is the information gathered automatically about website users and their actions. It covers device type, location, browser, operating system, visited page sequence, as well as technical details like IP addresses, request times, file sizes, and server response codes.
  • Trackers: A tracker is a term used to describe any technology or method that keeps tabs on users. It may involve accessing or storing information on the user’s device or browser. Common examples of trackers include cookies, unique identifiers, web beacons, embedded scripts, and fingerprinting.

More information on how Google Tag Manager processes your personal data can be found in their privacy policy.

What’s a privacy policy and why it matters to me?

A privacy policy is a legal document that explains how a business collects, uses, and manages your data. These documents are required under most privacy legislations worldwide, including the GDPR, CCPA/CPRA, and LGPD, and are essential for two main reasons:

  • Informed Consent — Privacy policies are crucial in providing you with the necessary information to give informed consent. You’ll know exactly what data you’re sharing and the purposes it will serve, ensuring no unexpected surprises about data usage.
  • Protecting Your Rights — Privacy policies are designed to uphold your rights regarding your personal data. If a company doesn’t follow its own policy, it can be held legally accountable. Thus, understanding these policies equips you with the knowledge to protect your data rights and seek legal recourse if needed.

Understanding a privacy policy is key to maintaining control over your personal information in the digital age. Don’t just click “I Agree” — take time to know what you’re agreeing to!