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Italy: which cookie consent rules apply

Granular, on scroll, on continued browsing… Cookie consent guidelines may differ from state to state, let’s find out which rules apply in Italy.

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Is cookie consent by scrolling allowed?

Contrary to popular belief, many European Data Protection Authorities, such as those in Italy, UK, Ireland, France, Germany, Belgium, and Greece do not regard consent via scrolling as valid.

Do cookies have to be blocked preventively?

Yes. Except for exempt categories, cookies must be blocked until users have given their consent.

Must cookie consent be granular?

No, at the moment you don’t need to give users more granular control on which categories of trackers to give consent to.

Is proof of consent requested according to the criteria established under the GDPR?

Not at the moment. A technical cookie is sufficient proof of consent and may be relied upon to meet the Italy’s requirement of keeping track of the consent acquired.

It’s important to note that some EU Data Protection Authorities now require that records of consent – rather than simply proof – be kept.

How iubenda can help you manage cookie consent

Our comprehensive cookie management solution allows you to:

  • easily inform users via cookie banner and a dedicated cookie policy page (which is automatically linked to your privacy policy);
  • obtain and save cookie consent settings;
  • collect granular, per-category consent;
  • preventively block scripts prior to consent;
  • apply the IAB Transparency and Consent Framework with a single click;
  • maintain records of consent via integration with our Consent Database (integration available upon request).

Our solution allows for the acquisition of active consent via:

  • continued browsing,
  • scrolling, and/or
  • specific clicking action.

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Cookie consent management for the ePrivacy, GDPR and CCPA


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