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Google Ads Similar audiences and the GDPR – How to be compliant

Google Ads

What is Google Ads Similar audiences?

Similar audiences is an advertising and behavioral targeting service provided by Google that uses Data from Google Ads Remarketing in order to display ads to Users with similar behavior to Users who are already on the remarketing list due to their past use of this Application.

On the basis of this Data, personalized ads will be shown to Users suggested by Google Ads Similar audiences.

Do I need a Privacy Policy if I use Google Ads Similar audiences for my website?

Yes, you do.

If you use Google Ads Similar audiences, you should add the “Google Ads Similar audiences” service to your privacy policy. The Personal Data collected are cookies and usage data as specified in their Privacy Policy.

Do I need a Cookie Policy if I use Google Ads Similar audiences for my website?

Yes, you do.

Google Ads Similar audiences installs cookies on your visitors’ devices, as stated in their Privacy Policy. Therefore, you’ll need a Cookie Policy as well.

Not sure if your website is installing cookies?
Check out our guide to identify the cookies your site installs in browsers.

→ How to generate a Cookie Policy in 10 seconds

Do I need a Cookie Banner if I use Google Ads Similar audiences for my website?

In general, websites that use third-party cookies as well as their own cookies for tracking and analytics must comply with the law and to do so are required to obtain the user’s express consent.

If you operate in the EU or could potentially have EU users, you need to comply with the Cookie Law.

Our Privacy Controls and Cookie Solution complies with provisions of the Cookie Law; it allows you to easily inform users, facilitate their consent and includes the option to preemptively block any scripts that could install cookies prior to consent (required in many EU countries).

→ Discover iubenda Privacy Controls and Cookie Solution
Quickly generate a fully customizable cookie banner, seamlessly collect consent, and implement prior blocking with asynchronous re-activation.

How to Create a GDPR Privacy and Cookie Policy for Google Ads Similar audiences

With iubenda, you can easily declare which services your website uses to collect data. You can find the “Google Ads Similar audiences” service in the “Advertising” section of our Privacy and Cookie Policy Generator.

Not sure what services to select and add to your privacy policy?
Scan your website using the Site Scanner feature of iubenda and get a list of all services used on your website right away.

Trusted by 60.000 clients, iubenda is the easiest and most professional way to generate and manage privacy & cookie policies and terms & conditions, to store and manage user consent, and to comply with the ePrivacy (Cookie Law), the GDPR and the CCPA.