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Are explicit “accept” and “reject” buttons required for cookie consent?

In general, consent to cookies is needed if you have EU based users or are an EU based company, and run non-exempt cookies.

The cookie consent must be informed, explicit and given via an unambiguous opt-in action.

Specifically, you must:

  • display a clearly visible cookie banner (with a link to the cookie policy) at the user’s first visit;
  • block all non-exempt cookies and scripts from being run until after consent is received;
  • collect consent via an explicit opt-in action.
iubenda's cookie banner with Accept and Reject buttons

Do cookie banners need to have an accept button?

The Accept button allows your users to give consent to cookies by clicking on the explicit accept and – with the exception of Italy – it’s required to users who operate in the EU.

Do cookie banners need to have a reject button?

The Reject button allows your users to refuse giving consent to cookies by clicking on the explicit reject.

This feature is required to users who operate in the UK, Germany, France and Ireland:

  • If you’re operating in the UK or Germany, consider that the respective national data protection authorities explicitly requires that a Reject button is displayed with equal prominence to the Accept button.
  • If you’re operating in France or Ireland, consider that the respective national data protection authorities recommend that where consent can be provided globally, it must be equally easy to reject globally.

While suggesting it as best practice, other countries like Denmark and Belgium currently don’t explicitly require the use of the Reject button. In any case, if present, it should have the same prominence as the Accept button.

How iubenda can help

Here’s where our cookie consent management solution comes in very handy. It allows you to:

  • easily generate a cookie banner with “Accept” and “Reject” buttons,
  • seamlessly collect consent,
  • implement prior blocking,
  • set advertising preferences and more.

Manage cookie consent with the Cookie Solution

Generate a cookie banner

About us

iubenda

Cookie consent management for the ePrivacy, GDPR and CCPA

www.iubenda.com

See also