In general, consent to cookies is needed if you have EU based users or are an EU based company, and run non-exempt cookies.
The cookie consent must be informed, explicit and given via an unambiguous opt-in action.
Specifically, you must:
The Accept button allows your users to give consent to cookies by clicking on the explicit accept and – with the exception of Italy – it’s required to users who operate in the EU.
The Reject button allows your users to refuse giving consent to cookies by clicking on the explicit reject.
This feature is required to users who operate in the UK, Germany, France and Ireland:
While suggesting it as best practice, other countries like Denmark and Belgium currently don’t explicitly require the use of the Reject button. In any case, if present, it should have the same prominence as the Accept button.
Here’s where our cookie consent management solution comes in very handy. It allows you to:
Cookie consent management for the ePrivacy, GDPR and CCPA