Google Analytics is a web analytics service provided by Google. It allows website owners and marketers to track and analyze various aspects of their website’s performance and user behavior. By implementing a tracking code on their website, users can gather valuable data about their website’s visitors, traffic sources, user engagement, and conversions.
Google Analytics provides insights into metrics such as the number of visitors, page views, average time spent on the site, bounce rate, and conversion rate. It also offers information about the geographic location of visitors, the devices and browsers they use, and their demographics. This data helps website owners understand their audience and make informed decisions about website optimization, content creation, and marketing strategies.
The platform offers a wide range of reports and features, including real-time reporting, goal tracking, e-commerce tracking, event tracking, and custom reporting. It also integrates with other Google products such as Google Ads, allowing users to measure the effectiveness of their online advertising campaigns.
Google Analytics plays a crucial role in digital marketing and website optimization, enabling businesses to measure the success of their online efforts and make data-driven decisions to improve their online presence and achieve their goals.
“Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.”
These services enable the website or app owner to observe and study online traffic and user actions. Tracking mechanisms are generally used to gauge and understand user behavior, all with the aim of enhancing the overall service quality.
Google Analytics collects the following personal data:
In general, websites and apps that use third-party cookies or their own cookies for tracking and analytics must comply with the law and therefore are required to obtain your express consent through a cookie or consent banner.
Under European laws like the GDPR, websites and apps using cookies must inform users and preemptively block any scripts that could install cookies prior to consent (required in many European countries). Under US laws like the CPRA and VCDPA, you should be provided a way to opt out of tracking.
Cookies and trackers are digital tools used by websites to gather and manage your data.
Cookies, small data files saved by websites you visit, remember your preferences, like language or login details, to facilitate a seamless browsing experience. Trackers record your online activities, like the pages visited or ads clicked, enabling personalized content and targeted advertising.
These tools enhance your internet experience but also collect data about your online habits. This data, typically anonymized, helps websites and advertisers tailor content to your interests.
Understanding cookies and trackers is crucial for internet users. Always review a website’s privacy and cookie policies to understand how your data is used, balancing a personalized online experience and your privacy.
|Name of cookie||How long it lasts (max age in seconds)|
|_gid||86400 (1 day)|
|AMP_TOKEN||3600 (1 hour)|
|_gac*||7776000 (3 months)|
|_gat||60 (1 minute)|
|_ga||63072000 (2 years)|
|_ga_*||63072000 (2 years)|