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5 Zendesk Alternatives for Every Budget and Business Size

Customer service tools are more important than ever for businesses to retain customers, and Zendesk is a top pick. It’s popular because it allows you to manage customer relationships and centralize customer interactions in one place, quickly, efficiently, and in an integrated way; however, it doesn’t quite fit everyone’s needs, and so you might find yourself looking for Zendesk alternatives.

So, who’s the main competitor of Zendesk? Let’s get straight to it:

Who is Zendesk main competitor?

The main competitor of Zendesk is often considered to be Freshdesk. However, there are several companies in the customer support and helpdesk software industry, so while Freshdesk is a significant competitor, there are others in the market as well.

Wondering about other options? ⬇️

What is similar to Zendesk?

Similar to Zendesk, there are several customer support software options available for businesses of all sizes and budgets. Five popular alternatives include Freshdesk, Groove, Help Scout, Zoho Desk, and Freshservice. Each of these platforms offers unique features and pricing structures, catering to a variety of business needs. Whether you’re a small startup or a large enterprise, there’s a Zendesk alternative out there that fits your requirements.

On a budget? No worries! ⬇️

Is there a free alternative to Zendesk?

Yes, there are free alternatives to Zendesk for customer support. One notable option is Freshdesk, which offers a free plan suitable for small businesses or startups. Other software like Intercom, Help Scout, Zoho Desk, and LiveAgent might also have free or affordable plans. It’s essential to compare features and choose the best fit for your business needs and budget.

We get it! With so many Zendesk alternatives available, it can be difficult to choose the right one for your business, among all the Zendesk competitors. So, we made a list of the top 5 to help you choose!

🎖 Let’s take a look at the top-rated Zendesk alternatives

*Things to keep in mind: Choosing a tool is a decision that should be based on your particular business needs. We’ve compiled this list of well-rated alternatives we’ve found in no particular order.

📌 Freshdesk

Freshdesk Zendesk Alternatives

Freshdesk is a cloud-based helpdesk software that provides a user-friendly interface and wide range of features. It allows you to manage customer support tickets, handle phone and email support, and access reporting and analytics tools.

As a Zendesk competitor, Freshdesk offers a more affordable pricing structure for businesses of all sizes, with plans starting at $15 per agent per month and also offers a free-forever plan for small businesses with limited support needs.


  • An intuitive interface
  • Robust ticketing features
  • Wonderful tracking and organization of emails and support issues
  • Affordable pricing (including free plan)


  • Limited customization options
  • Lack of advanced automation features
  • Contact management and search is not optimal

📌 Help Scout

HelpScout Zendesk Alternatives

Help Scout is a popular helpdesk solution that offers email, chat, and knowledge base support. It provides advanced reporting and analytics tools to help businesses gain insights into their support operations.

In comparison to Zendesk, Help Scout offer more affordable pricing and a simpler user interface.

Plans start at $20 per user per month, and there’s a free plan available for small businesses.


  • Its simplicity and very user-friendly
  • Robust collaboration features
  • Affordable pricing.


  • Lack of phone support
  • Limited automation options

📌 Groove

Groove Zendesk Alternative

Groove is a helpdesk and customer support platform designed specifically for small businesses. It helps businesses to manage customer inquiries, track support requests, and access reporting and analytics tools.

It also offers integrations with popular business tools like Slack, Salesforce, and Shopify.

Compared to Zendesk, Groove could be more affordable, with plans starting at $9 per user per month.


  • Affordable pricing
  • User-friendly interface and very intuitive
  • Robust automation options
  • Live chat for personal, real-time support


  • Limited phone support options
  • Lack of advanced features for larger businesses
  • It is not simple to integrate new teammates into the software

📌 Zoho Desk

ZohoDesk Alternatives

Zoho Desk is a cloud-based helpdesk software that provides businesses with a suite of support tools, including ticketing management, knowledge base creation, and automation options, also offers multichannel support options, including email, phone, and social media.

Compared to Zendesk, Zoho Desk offers more affordable pricing, with plans starting at $12 per agent per month.


  • Affordable pricing
  • Multichannel support options
  • Robust automation features
  • Fully Mobile


  • Limited customization options
  • Lack of advanced reporting tools
  • Not very intuitive or straight forward

📌 Freshservice

Freshservice Alternative

Freshservice is a cloud-based service desk and IT support platform it helps businesses to manage service requests, handle incident management, and track assets and inventory. Also provides reporting and analytics tools.

Compared to Zendesk, Freshservice offers a more affordable pricing structure for businesses, with plans starting at $19 per agent per month.


  • Affordable pricing
  • Robust ITSM features
  • Easy-to-use interface


  • Limited customization options

Zendesk alternatives comparison chart

Feature Freshdesk Help Scout Groove Zoho Desk Freshservice
Price Starts at $15/agent/month Starts at $20/agent/month Starts at $19/agent/month Starts at €14/agent/month Starts at $19/agent/month
Free plan Yes No Yes Yes Yes
Channels Phone, email, chat, social media, knowledge base Email, chat, knowledge base Email, chat, social media Phone, email, chat, knowledge base Phone, email, chat, social media, knowledge base
Automation Yes Yes Yes Yes Yes
Reporting Yes Yes Yes Yes Yes
Customer support 24/7 support 24/7 support 24/7 support 24/7 support 24/7 support
Trustpilot rating 4.5/5 4.8/5 4.4/5 4.5/5 4.6/5


  • All prices are per agent per month.
  • The free plans for Freshdesk, Help Scout, and Groove have limited features.
  • Freshservice has a freemium plan that is free for up to 10 agents.
Not sure what could be the best customer service tool for your business?

Check this article on:

👉 5 trends in customer service tools for 2023.

Each of the 5 alternatives compiled in this article provides unique features and benefits that might be more suitable for certain businesses and are worth considering.

Zendesk is a popular customer service platform, but it is not the only option available for businesses. In fact, it is possible to find hundreds of Zendesk alternatives through search engines.

This is why it’s essential to explore other alternatives to find the best fit for your business.

🚀 Exploring More Zendesk Alternatives? Don’t Forget This Crucial Step!

Regardless of what customer service tool you’re using, there’s one thing that doesn’t change, under most countries’ laws: you need to disclose this in your privacy policy!

It’s really important, especially because you’re processing users’ data and most of these disclosures, have general guidelines.

Don’t try to do it yourself. You can either use a lawyer, or use a high quality generator.

iubenda makes it easy for you. You can do it in one click.

📌 Here’s how to add disclosures to your privacy policy:


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