A personal brand statement is a succinct line or two that offers a quick glimpse into who you are, what you do, and how you bring unique value to your clients. For freelancers, influencers, marketers, and everyone in between, a compelling personal brand statement is essential and can be displayed on a variety of platforms, from LinkedIn to your business website.
In this post, we explain:
A personal branding statement is a concise statement that gives a quick glance into who you are, what you do, and how you can uniquely provide value to your clients – in essence, what your expertise is. It’s a powerful tool for communicating your personal brand and can be used in a variety of contexts, from your LinkedIn profile to your business site.
💡 It is essential for freelancers (everyone from coaches to developers, influencers and marketers). The most popular place you’ll see this kind of statement is on blog and website pages, but it’s wise to also add to things like social media accounts, LinkedIn, ads and more.
Having a strong personal brand and brand statement is essential in today’s competitive market. There are probably a big number of other businesses like yours out there that offer similar services.
A quick look at your personal branding statement will play a big part in the final decision taken by potential customers. They are more likely to choose you if your statement is catchy and resonates with what they want and need.
In short, personal branding helps you with:
🔍 Check out our guide on Blogging 101: Essential Tips and Tricks for New Bloggers
Here are a few questions you can answer before writing your personal statement:
💡 With A/B testing, you can track and identify which features of your website your users find more appealing, if a CTA is working properly, or if you may need to edit the wording of your personal statement. Check out our recommendations for A/B testing tools!
The personal branding statement examples below typically include:
🖋️ Personal statement for a freelance writer ⬇️
“I help businesses and entrepreneurs craft compelling stories that drive engagement and inspire action. My words are my superpower, and I use them to connect with audiences and create impact.”
📱 Personal statement for a social media influencer ⬇️
“I am a lifestyle expert who shares my passion for fashion, travel, and beauty with my audience. My brand is all about experiencing the world in style. Join me on my journey to discover the latest trends and hottest destinations.”
✨ Personal statement for a self-development coach ⬇️
“I help individuals unlock their full potential and achieve their goals through personalized coaching and development strategies. With over 10 years of experience in the field, I combine my expertise in psychology, mindfulness, and goal-setting to empower my clients to overcome obstacles and create a life they love.”
👔 Personal statement for a career coach ⬇️
“I help professionals achieve their full potential and land their dream jobs. My expertise in career development, resume writing, and interview skills empowers my clients to stand out from the crowd and succeed in today’s competitive job market.”
🌳 Personal statement for a wellness expert ⬇️
“I am a holistic health coach who helps individuals prioritize self-care and achieve optimal well-being. My brand is all about nourishing the mind, body, and soul and living a life of balance and vitality. Join me on the journey to wellness and discover your best self.”
We hope the examples above were helpful. Now, it’s your turn! Start crafting your personal statement and add it on the homepage of your website, on brochures, social media bios, and more!
Don’t forget: Make sure your website and social media profiles feature your personal brand statement prominently. For more guidance on launching your website, be sure to read our website launch checklist to find out!