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The Anatomy of Successful Facebook Video Ads: Real-Life Examples

Did you know? Compared to any other type of content, videos are twice as likely to be shared. Then is no wonder that many marketers use videos as an ad format, since they’re one of the most engaging. Even platforms that weren’t natively made for videos, like Facebook, offer some interesting opportunities, as many Facebook video ad examples show.

In this article, we’ll go through the anatomy of a successful Facebook video ad, give you some tips to create yours, and look at 5 Facebook video ad examples that you can use as inspiration.

facebook video ad examples

What are Facebook video ads?

Facebook video ads are a type of advertising format on Facebook that allows you to promote products, services, or brand messages using video content. These ads are usually shown in users’ Facebook feeds, in between posts or in-stream.

You can create a Facebook video ad using different video types – such as animation, live-action, or a combination of both – and you can customize them with calls-to-action, links, and interactive elements to drive traffic to a website or landing page. Keep reading to see the Facebook video ad examples below.

The anatomy of successful Facebook video ads: useful tips for your business

Before we get into the Facebook video ad examples, let’s take a look at what it takes to create a successful Facebook video ad. There are three key elements:

1️⃣ Engaging visuals

Visuals are the first thing that viewers notice when they come across your video ad on Facebook. So, it’s essential that your visuals are eye-catching and grab the attention of your audience.

💡 Here are some tips for creating engaging visuals for your video ads:

  • Use high-quality images and videos that are relevant to your message.
  • Add captions or text overlays to highlight important information and make it easier for viewers to understand your message, especially when they’re watching without sound.
  • Incorporate motion graphics or animations to make your Facebook video ad stand out from the crowd.
  • Use on-brand colors, fonts, and graphics to maintain consistency across all your ads and reinforce your brand identity.
👋 Pro-tip

If you’re not an expert designer, and you don’t have the budget to hire one, don’t worry! There are lots of online tools that can help you easily create your Facebook video ads. For example, tools like Canva or Lumen5 have lots of beautiful templates you can customize and adapt to your brand.

2️⃣ Compelling storytelling

Storytelling is a powerful way to connect with your audience emotionally and create a lasting impression. A well-crafted story can help you convey your message in a way that resonates with viewers and inspires them to take action.

💡 Here are some tips for creating compelling storytelling:

  • Start with a strong opening frame that captures viewers’ attention and encourages them to keep watching.
  • Develop a clear and concise storyline that is easy to follow.
  • Use relatable characters or real-life situations that viewers can identify and empathize with.
  • Use emotional cues to engage viewers and make your video ad easy to remember.

3️⃣ Clear calls to action

A clear and concise call-to-action (CTA) is essential to the success of your Facebook video ad. The CTA tells viewers what action they should take after watching your video and helps you achieve your campaign objectives.

💡 Here are some tips for creating clear calls to action:

  • Make the CTA visible and prominent in your video, so viewers don’t miss it.
  • Use action-oriented language to encourage viewers to take the desired action, such as “Shop now,” “Learn more,” or “Subscribe.”
  • Provide a sense of urgency or exclusivity to your CTA.

👉 Learn more about CTAs here

📌 A few more tips for creating effective Facebook video ads

Besides the best practices we’ve mentioned in the previous paragraphs, there are other things you can do to make sure your Facebook video ads will perform well.

  • Grab attention quickly: People have short attention spans on social media, so it’s essential to capture their attention within the first few seconds. Start your video with a visually striking image or an attention-grabbing statement to hook your audience.
  • Keep it short: While Facebook allows videos up to 240 minutes long, it’s best to keep your videos short. Ideally, your video should be 15-60 seconds long.
  • Focus on mobile: Facebook users primarily access the platform on their mobile devices, so make sure your video is optimized for mobile viewing. Use captions, large fonts, and high contrast to make your video accessible on mobile devices.
  • Test and optimize: Facebook provides robust targeting and optimization tools, so take advantage of them. Test different ad formats, audiences, and placements to see what works best for your brand. Use analytics to track your video’s performance, and optimize your ad accordingly.

5 Facebook video ad examples that you can use as inspiration

Now let’s go over some Facebook video ad examples to understand how you can apply these tips, in practice.

Facebook video ad examples

Example 1. Airbnb

Video credit: Airbnb

Why does this Facebook video ad work?

Airbnb here uses the power of storytelling, telling a story that people can identify with. The animation and sound are quite simple, and the text overlay helps viewers get the message even without sound. The CTA is really well-structured, because it’s direct and explains to the viewer the immediate benefit of renting their house through Airbnb.

Example 2. Nike

Video credit: Nike

Why does this Facebook video ad work?

Nike here uses a powerful technique, which is social proof. Having a real person talking about how much they love your product or service can really make a difference in your ads, as people tend to trust other people’s opinions and reviews. You can use your customers’ reviews to create a video ad like this one.

Example 3. Mailchimp

Video credit: Mailchimp

Why does this Facebook video ad work?

This Mailchimp ad is really easy to replicate – the animation is really simple – but it immediately struck the viewer with statistics. Studies have shown that using numbers and statistics can improve the performance of your ad campaign, as it is perceived as more reliable by viewers.

Example 4. Canva

Video credit: Canva

Why does this Facebook video ad work?

Another way to improve the performance of your video ad is through tutorials, as Canva does in this ad. Showing people how easy it is to use your product or service, in just a few seconds, can boost the conversion of your ad. Canva here also uses a catchy CTA, grabbing the viewer’s attention.

Example 5. Grammarly

Video credit: Grammarly

Why does this Facebook video ad work?

This ad by Grammarly is really simple – no sound, clean and easy animation – but it works well because the CTA is right on point: it shows how the product works and it gives an immediate benefit at the same time.

It’s no secret, Facebook is a great way to reach new customers!

So how do you use Facebook specifically for lead generation?

Read this guide to find out 👉 How to generate leads from Facebook

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