Did you know? Compared to any other type of content, videos are twice as likely to be shared. Then is no wonder that many marketers use videos as an ad format, since they’re one of the most engaging. Even platforms that weren’t natively made for videos, like Facebook, offer some interesting opportunities, as many Facebook video ad examples show.
In this article, we’ll go through the anatomy of a successful Facebook video ad, give you some tips to create yours, and look at 5 Facebook video ad examples that you can use as inspiration.
Facebook video ads are a type of advertising format on Facebook that allows you to promote products, services, or brand messages using video content. These ads are usually shown in users’ Facebook feeds, in between posts or in-stream.
You can create a Facebook video ad using different video types – such as animation, live-action, or a combination of both – and you can customize them with calls-to-action, links, and interactive elements to drive traffic to a website or landing page. Keep reading to see the Facebook video ad examples below.
Before we get into the Facebook video ad examples, let’s take a look at what it takes to create a successful Facebook video ad. There are three key elements:
Visuals are the first thing that viewers notice when they come across your video ad on Facebook. So, it’s essential that your visuals are eye-catching and grab the attention of your audience.
💡 Here are some tips for creating engaging visuals for your video ads:
If you’re not an expert designer, and you don’t have the budget to hire one, don’t worry! There are lots of online tools that can help you easily create your Facebook video ads. For example, tools like Canva or Lumen5 have lots of beautiful templates you can customize and adapt to your brand.
Storytelling is a powerful way to connect with your audience emotionally and create a lasting impression. A well-crafted story can help you convey your message in a way that resonates with viewers and inspires them to take action.
💡 Here are some tips for creating compelling storytelling:
A clear and concise call-to-action (CTA) is essential to the success of your Facebook video ad. The CTA tells viewers what action they should take after watching your video and helps you achieve your campaign objectives.
💡 Here are some tips for creating clear calls to action:
👉 Learn more about CTAs here
Besides the best practices we’ve mentioned in the previous paragraphs, there are other things you can do to make sure your Facebook video ads will perform well.
Now let’s go over some Facebook video ad examples to understand how you can apply these tips, in practice.
Video credit: Airbnb
Airbnb here uses the power of storytelling, telling a story that people can identify with. The animation and sound are quite simple, and the text overlay helps viewers get the message even without sound. The CTA is really well-structured, because it’s direct and explains to the viewer the immediate benefit of renting their house through Airbnb.
Video credit: Nike
Nike here uses a powerful technique, which is social proof. Having a real person talking about how much they love your product or service can really make a difference in your ads, as people tend to trust other people’s opinions and reviews. You can use your customers’ reviews to create a video ad like this one.
Video credit: Mailchimp
This Mailchimp ad is really easy to replicate – the animation is really simple – but it immediately struck the viewer with statistics. Studies have shown that using numbers and statistics can improve the performance of your ad campaign, as it is perceived as more reliable by viewers.
Video credit: Canva
Another way to improve the performance of your video ad is through tutorials, as Canva does in this ad. Showing people how easy it is to use your product or service, in just a few seconds, can boost the conversion of your ad. Canva here also uses a catchy CTA, grabbing the viewer’s attention.
Video credit: Grammarly
This ad by Grammarly is really simple – no sound, clean and easy animation – but it works well because the CTA is right on point: it shows how the product works and it gives an immediate benefit at the same time.
So how do you use Facebook specifically for lead generation?
Read this guide to find out 👉 How to generate leads from Facebook
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