Welcome to iubenda’s branding guidelines. These guidelines are intended to provide our fellow team.blue brands with comprehensive and easily accessible guidance to promote iubenda’s suite of products. This will provide you with the opportunity to offer valuable privacy and legal compliance solutions to businesses and website owners.
These guidelines are designed to maintain brand integrity and provide accurate information to your audience. The mentioned practices will aid you not only in promoting our services to your customers, but also in providing an added service to your customers. Therefore, please follow these guidelines when creating content or sending information about our products.
iubenda is a leading provider of online privacy and legal compliance solutions. Founded in 2011, iubenda offers a range of tools and services to help businesses and website owners navigate the complex landscape of privacy regulations and data protection laws.
Our solutions are designed to help businesses meet the legal requirements for handling personal data and to enhance transparency and trust with their users.
🔄 Comprehensive solution: Easily comply with privacy regulations using our comprehensive solution. Our platform adapts to your specific requirements, whilst allowing your website or app to attain compliance with changing legal demands.
🌐 Widespread reach: Our products conform to several privacy regulations. Our international team of lawyers and support for multiple languages cater to a global audience.
✅ Plug-and-play convenience: Benefit from a single-dashboard management system, intuitive site scanner, pre-generated clauses, and non-compliance alerts that allow you to stay compliant with ease.
🗣 Trusted worldwide: Established in 2011 as one of the first providers offering online compliance solutions, join thousands of satisfied customers who trust iubenda to deliver reliable and effective solutions for their compliance needs.
🤝 Reliability and support: iubenda provides step-by-step guidance and detailed documentation, making it easy to navigate complex legal requirements. Our responsive support channels are available to ensure assistance is readily accessible whenever needed.
Organizations that operate in multiple jurisdictions, such as those with business activities in the European Union, Switzerland, the United States, and Brazil, need to navigate and comply with the relevant laws to ensure adequate data protection practices across their operations.
Here is a quick summary:
💡 For your guidance, our team of lawyers has created products in line with legal developments in the following jurisdictions:
We recommend, however, that your customers seek the assistance of a lawyer in their jurisdiction, should they wish to clarify any privacy-related compliance issues.
iubenda offers a range of products and services designed to help businesses and website owners achieve compliance with privacy laws and regulations. Here is a summary of iubenda’s solutions:
These products and services are designed to simplify the process of legal compliance and enhance transparency for businesses handling personal data. iubenda’s offerings cater to a wide range of businesses, from small startups to large enterprises, helping them navigate the complexities of privacy regulations and demonstrate their commitment to protecting user data.
In addition to the above, iubenda also provides the possibility of scanning your customers’ websites for the purposes of detecting compliance issues.
Our products are available in the following languages:
We continuously strive to adapt our products to more languages and will notify you once any further localization updates take place.
In addition, our customer support service is available in these languages:
If our product features are not genuinely promoted, legal repercussions may follow, whether it is in the form of fines imposed by data protection authorities or disgruntled customers seeking damages for privacy violations, among others. Moreover, irreprehensible reputational damage may ensue as a result, both to our brand and yours.
It is crucial to follow these guidelines, as promotional material should contain a clear reflection of iubenda’s products. Using certain wording that could mislead your customers or proposing features that do not exist, could heavily compromise the integrity of iubenda’s products.
iubenda will not be held liable for any misuse of our products pursuant to misleading promotional material or any other form of misrepresentation from your end.
The use of certain words in promotional material could lead your customers astray, therefore an honest depiction of our products is imperative.
It is important to:
👉 The benefits of using our products should be explained without exaggerating the qualities of the product. It is important that the customer does not misunderstand our solutions or consider them as a substitution for legal advice.
When promoting iubenda’s products, as above mentioned it is important that a realistic and accurate picture of our products is given. Below are a few tips that may guide you in creating promotional material while highlighting what should be explicitly avoided.
| ✅ | ❌ |
|---|---|
| It is advisable to use words that do not have the effect of misleading your customers into thinking that they are fully compliant just because they use iubenda’s systems. | Definitive statements such as “A complete set of GDPR compliance solutions” should be avoided. The use of terms such as “complete, full, total,” in reference to compliance aspects may give your customer the idea that it is enough to activate a solution to do away with any legal issues. This may not necessarily be the case. |
| It is suggested to use wording such as “iubenda helps in keeping documents updated by notifying you about major changes in legislation.” | Using words such as “automatically adapt to the changes in the law” may not be the right option since legal updates are dependent on legal research and therefore do not take place automatically, but only once our features are updated. |
| The phrase “help to be compliant” is generally more suitable in any given scenario. | Avoid terms such as “ensure” as this has strong legal implications which may lead your customer to believe that the compliance solution is foolproof. |
| It is preferable to avoid sentences concerning “liability” altogether. | Sentences such as “protected from liabilities” should not be availed of since “liability” can arise from various different factors that often cannot be identified or resolved simply by using iubenda’s solutions. |
| It is suggested to omit references to “fines” or “government inspections”. | Using statements such as “you no longer risk fines in case of government inspections” should be avoided since there is no guarantee whether or not a government inspection can take place and what the ensuing result would be. |
Whilst the wording of our generator database has been crafted by lawyers, thereby allowing your customers to generate legal documents in a self-serviced manner, we still advise that your customers seek legal advice before going live with any of iubenda’s solutions.
Indeed, since customers have to select the right options and make the correct choices to reflect their specific circumstances, therefore iubenda cannot assume responsibility for any incorrect or misunderstood choices made by your customers.
We appreciate your efforts in promoting our products. Below you can find a number of examples that may serve to guide you in terms of what is acceptable and what is not.
In case of doubt, feel free to reach out to us, and we will carry out a legal quality review of any promotional material that your teams create. We are happy to help every step of the way.
Attorney-level solutions to make your websites and apps compliant with the law across multiple countries and legislations.