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ePrivacy directive – what you need to know and how to comply

ePrivacy directive

What is the ePrivacy directive?

The ePrivacy Directive 2002/58/EC (or Cookie Law) is an EU based directive that was created to put rules and expectations in place for electronic privacy, including email marketing and the use of browser cookies. The ePrivacy directive still applies today and you can think of the ePrivacy Directive as currently “complementing” the GDPR in a sense.

What is the difference between GDPR and ePrivacy regulation?

The GDPR and ePrivacy differ in several ways. Currently, the ePrivacy is a directive while the GDPR is a regulation. Directives set certain agreed-upon goals and guidelines in place with EU member state countries being free to decide how to make these directives into national law. Regulations, on the other hand, are legally binding across all EU member states from the moment they are put into effect and they are enforced according to EU-wide established rules. Another difference between the GDPR and the Cookie Law is that GDPR rules are more broadly applicable and apply to the privacy of personal data as a whole and not just electronic privacy. More on that here.

What does the ePrivacy directive require you to do?

In general, the ePrivacy directive (also called Cookie Law) requires that you inform users of your intent to use cookies on your site and obtain their consent before doing so. In practice, you’ll need to show a cookie banner or notice at the user’s first visit, implement a cookie policy that provides further details about your use of cookies, block non-exempt cookie scripts from running prior to consent and indicate clearly to the site visitor which action signifies consent.

How iubenda can help you manage cookie consent and comply with the Cookie Law

Our Cookie Solution allows you to manage all aspects of the Cookie Law, in particular:

  • easily inform users via cookie banner and a dedicated cookie policy page;
  • obtain and save cookie consent settings;
  • preventively block cookies prior to consent; and
  • keep track of consent and save consent settings for each user for up to 12 months from the last site visit.

Manage cookie consent with the Cookie Solution

Generate a free cookie banner

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Cookie consent management for the ePrivacy, GDPR and CCPA


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