The ePrivacy Directive 2002/58/EC (or Cookie Law) is an EU based directive that was created to put rules and expectations in place for electronic privacy, including email marketing and the use of browser cookies. The ePrivacy directive still applies today and you can think of the ePrivacy Directive as currently “complementing” the GDPR in a sense.
The GDPR and ePrivacy differ in several ways. Currently, the ePrivacy is a directive while the GDPR is a regulation. Directives set certain agreed-upon goals and guidelines in place with EU member state countries being free to decide how to make these directives into national law. Regulations, on the other hand, are legally binding across all EU member states from the moment they are put into effect and they are enforced according to EU-wide established rules. Another difference between the GDPR and the Cookie Law is that GDPR rules are more broadly applicable and apply to the privacy of personal data as a whole and not just electronic privacy. More on that here.
Our Cookie Solution allows you to manage all aspects of the Cookie Law, in particular:
Cookie consent management for the ePrivacy, GDPR and CCPA