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Google Signals and the GDPR – How to be compliant


What is Google Signals?

Google Signals is a feature of Google Analytics, which will associate the visitation information that it collects from your website/app with Google information from accounts of signed-in Google-account users who have consented to this association for the purpose of ads personalization.

This Google information may include User location, search history, YouTube history and Data from sites that partner with Google – and is used to provide aggregated and anonymized insights into Users’ cross device behaviors.

Do I need a Privacy Policy if I use Google Signals on my website or app?

Yes, you do.

If you use Google Signals, then add this service to your privacy policy. The personal data collected are cookies and usage data as specified in their Privacy Policy.

Do I need a Cookie Policy if I use Google Signals on my website or app?

Yes, you do.

Google Signals installs cookies on your visitors’ devices, as stated in their Privacy Policy. Therefore, you’ll need a Cookie Policy as well.

Not sure if your website is installing cookies?
Check out our guide to identify the cookies your site installs in browsers.

→ How to generate a Cookie Policy in 10 seconds

Do I need a Cookie Banner if I use Google Signals on my website or app?

In general, websites that use third-party cookies as well as their own cookies for tracking and analytics must comply with the law and to do so are required to obtain the user’s express consent.

If you operate in the EU or could potentially have EU users, you need to comply with the Cookie Law.

Our Privacy Controls and Cookie Solution complies with provisions of the Cookie Law; it allows you to easily inform users, facilitate their consent and includes the option to preemptively block any scripts that could install cookies prior to consent (required in many EU countries).

→ Discover iubenda Privacy Controls and Cookie Solution
Quickly generate a fully customizable cookie banner, seamlessly collect consent, and implement prior blocking with asynchronous re-activation.

How to Create a GDPR Privacy and Cookie Policy for Google Signals

With iubenda, you can easily declare which services your website uses to collect data. You can find the “Google Signals” service in the “Remarketing and behavioral targeting” section of our Privacy and Cookie Policy Generator.

Not sure what services to select and add to your privacy policy?
Scan your website using the Site Scanner feature of iubenda and get a list of all services used on your website right away.

Trusted by 60.000 clients, iubenda is the easiest and most professional way to generate and manage privacy & cookie policies and terms & conditions, to store and manage user consent, and to comply with the ePrivacy (Cookie Law), the GDPR and the CCPA.