Google Maps is a maps visualization service that offers satellite imagery, aerial photography, street maps, etc. provided by Google LLC or by Google Ireland Limited that allows your website/app to incorporate content of this kind on its pages.
Yes, you do.
Users of Google Maps are bound by Google Maps Platform Terms of Service; if you are using a Google Maps embedded on your site, it may track user behavior on your website and therefore you have to inform users of this.
If both of the above apply, you should add both service providers.
Within the Google Maps APIs Terms of Service in fact, Google states that “certain Maps API(s) store and access cookies and other information on end users’ devices”.
Cookies are set also when you use, instead of the API, an automatic iframe generator to embed a map into your webpage.
So in this case, yes you do.
However, keep in mind that this doesn’t necessarily exclude the use of any trackers or any other technology that enables the tracking of users on your website, but only of cookies. End-user’s data (e.g. IP address) might still be accessed or stored, and it might still be possible for Google to track end-users via the user’s browser fingerprint cross-referenced with other Google services they use. Even if they are not strictly speaking cookies, you have to inform users of the use of any trackers and obtain consent to use them.
Not sure if your website is installing cookies?
Check out our guide to identify the cookies your site installs in browsers.
In general, websites that use third-party cookies as well as their own cookies for tracking and analytics must comply with the law and to do so are required to obtain the user’s express consent.
If you operate in the EU or could potentially have EU users, you need to comply with the Cookie Law.
Our Privacy Controls and Cookie Solution complies with provisions of the Cookie Law; it allows you to easily inform users, facilitate their consent and includes the option to preemptively block any scripts that could install cookies prior to consent (required in many EU countries).
→ Discover iubenda Privacy Controls and Cookie Solution
Quickly generate a fully customizable cookie banner, seamlessly collect consent, and implement prior blocking with asynchronous re-activation.
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Trusted by 90.000 clients, iubenda is the easiest and most professional way to generate and manage privacy & cookie policies and terms & conditions, to store and manage user consent, and to comply with the ePrivacy (Cookie Law), the GDPR and the CPRA (CCPA amendment).