Google Analytics is the most popular analytics tool on the market. And we get why: it can make the life of marketers so much easier!
You might have heard that recently several European Data Protection Authorities have declared that using Google Analytics could result in the illegal transfer of European user data. Want to learn more?
👉 Google Analytics illegal in Europe? What you need to know
Web analytics tools allow you to get valuable insights for your website. Still, they do it by gathering your users’ data, such as how many people visited your website, their location, how long they browsed your pages, etc. So, even if you take preventive steps to avoid monitoring, the processing can still happen; therefore, it would be best to always inform your users of your processing activities.
Second, Google, in its Terms and Conditions, clearly states:
With Google Analytics, you may be using cookies, too.
Try it now, risk-free.