Iubenda logo
Start generating


Table of Contents

Privacy Policy template for Google Analytics

Google Analytics is the most popular analytics tool on the market. And we get why: it can make the life of marketers so much easier!

But did you know that you need a valid privacy policy if you’re using Google Analytics? 

In this post, we’ll go through the main legal requirements and show you a privacy policy template for Google Analytics. 

google analytics privacy policy template
The latest on Google Analytics in the EU

You might have heard that recently several European Data Protection Authorities have declared that using Google Analytics could result in the illegal transfer of European user data. Want to learn more?

👉 Google Analytics illegal in Europe? What you need to know

👉 Google Analytics 4 – all you need to know

Why do I need a privacy policy for Google Analytics?

Let’s start with reviewing why you need a privacy policy for Google Analytics in the first place. 

First, you are required by international privacy laws to have a privacy policy in place when you process personal data. And if you’re using an analytics tool, you are. 

Web analytics tools allow you to get valuable insights for your website. Still, they do it by gathering your users’ data, such as how many people visited your website, their location, how long they browsed your pages, etc. So, even if you take preventive steps to avoid monitoring, the processing can still happen; therefore, it would be best to always inform your users of your processing activities.

Second, Google, in its Terms and Conditions, clearly states:

“You must post a Privacy Policy and that Privacy Policy must provide notice of Your use of cookies that are used to collect data. You must disclose the use of Google Analytics, and how it collects and processes data.”

So, not having a privacy policy could breach both the law and Google’s terms!


With Google Analytics, you may be using cookies, too.
In this case, you may also need a cookie policy and a cookie banner. You can learn more here.

What to include in your privacy policy for Google Analytics

Now, let’s look at what you need to include in your privacy policy to comply with the law and Google’s terms.

A privacy policy, to be valid, should have, at the very least, these essential elements: 

  • Who is the site/app owner?
  • What data is being collected? How is that data being collected?
  • What is the legal basis for the collection? (This is more specifically related to the GDPR and EU Law. However, even if the GDPR doesn’t apply to you, you’ll still need to say why you’re processing personal data.)
  • Finally, what are the purposes of the collection? Here, make sure to specify analytics. 
  • Which third parties will have access to the information? 
  • What rights do users have? For example, can they request to see the data you have on them and request to correct, erase, or block their data?
  • Describe the process for notifying users of any update to your privacy policy.
  • Provide the effective date of the privacy policy.

Google Analytics: privacy policy template

Here’s a privacy policy template generated with iubenda’s Privacy and Cookie Policy Generator. Just click the button to open it. 

Privacy Policy

How iubenda can help

Creating your privacy policy shouldn’t be a hassle! 

Our Privacy and Cookie Policy Generator is designed to simplify the process. 
It allows you to create a privacy policy containing all the elements commonly required across many regions and services while applying the strictest standards by default. Choose among our 1600+ clauses, or add customized clauses! 

Try it now, risk-free. 

See also