Check out this 3-step email marketing checklist! Email marketing is a great tool for your business, whether it is for general communications with customers, giving product updates and discounts, sending an invitation for an event… It can help you in many different ways across your entire funnel.
👀 In this article, we highlight 3 crucial steps in your email marketing checklist that can sometimes be overlooked, and we give resources to help you set up your campaign. Let’s dive in!
✅ #1: Customize email content for each segment
✅ #2: Test and track your email campaigns
Check below for full detail on each step.
First things first, you will need to identify the topic of your newsletter and do some planning. You also need to be clear on your target audience. You may want to use the process of dividing your email list in smaller segments (called segmentation), based on things like demographics, interests and behaviors.
After you’ve gone through these preliminary steps, you can start with the checklist below!
The content of your emails is arguably the most important part of your email marketing strategy. It starts with having catchy subject lines, which are the main element that will influence your open rate. Best if your subject line is attention-grabbing, short and value-adding.
To keep readers engaged, the email copy itself should reflect best practices and branding. It must use simple language, be short and go straight to the point. Also, don’t underestimate the impact of your email’s design and layout on engagement: use your brand colours, images, infographics…
Finally, you want readers to perform a specific action with your call to action (i.e. signing up for a webinar, go to your website) which is usually a conspicuous button with action-oriented words.
Email marketing best practices and key components vary depending on the types of email campaigns you wish to implement. Here are a few examples:
💡 Another important distinction to make when adapting your email content to your audience is B2B emails vs. B2C emails. Check out our guide on B2B email marketing tips and examples!
Along the lines of the previous paragraph, and probably the strongest piece of advice for email marketing… personalization!
Targeted email marketing is the practice of sending customized and relevant messages to a pre-defined group of individuals within your email list. Benefits include:
💡 Segment your email list for defining specific groups. Customize your content to each group, and each individual. You can for example address each recipient by their first name. Provide value.
There are a number of things you need to do before sending your emails! Don’t get too excited and forget to:
👉 Check out our tips, tricks and templates to help you get started!
Don’t risk getting into legal trouble and make sure your email marketing activities are compliant with the law. We get it, it’s not easy and probably not your area of expertise as a marketer.
We’ve complied some great resources for you to dive in!
✅ Get a better understanding of compliance for email newsletter 👉 How to Make your Emails and Newsletter Compliant (with Form Examples)
✅ Don’t forget your unsubscribe link 👉 Unsubscribe link: Why you need it for marketing & how to set one up
✅ Find out where you can legally send emails without obtaining prior consent 👉 Global Email Marketing Cheatsheet
✅ Request consent for subscribers in the EU, the case of e-commerce 👉 E-commerce: do you need consent for emails?
Some privacy laws like the GDPR or the ePrivacy most likely apply to you. Before sending emails to people, you need to: