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AddThis and the GDPR – How to be compliant

What is “AddThis”?

AddThis is a software-as-a-service (SaaS) platform that enables website and mobile app owners to share content across social networks and other websites. It provides web analytics, personalization tools and promotes user engagement.

How AddThis describes their service

AddThis share buttons, targeting tools and content recommendations help you get more likes, shares and followers and keep them coming back.

Do I need a Privacy Policy if I use AddThis for my website or app?

Yes, you do.
Privacy policies are required under most privacy legislations worldwide including the GDPR, CCPA/CPRA, LGPD and more.

If you use AddThis, you should add the “AddThis” service to your privacy policy. Among the Personal Data collected you may find:

  • trackers,
  • usage data,
  • universally unique identifier (uuid).

For more information on how AddThis processes personal data, see their privacy policy or check their main website.

Does AddThis use tracking cookies?

Yes, AddThis may use tracking cookies. Therefore, if European laws like the GDPR apply to you, you will need to collect opt-in consent before running AddThis. If US laws like the CPRA and VCDPA apply to you, you may need to provide your users with a way to opt-out of tracking. See which laws apply to you here.

Do I need a Cookie Policy if I use AddThis for my website or app?

Yes, you do.

AddThis may install cookies on your visitors’ devices, as stated on their website. Therefore, you’ll likely need a Cookie Policy as well.

Not sure if your website is installing cookies?

🔍 Scan your site now →

Which cookies does AddThis use?

Name of cookie How long it lasts (max age in seconds)
UID 62208000
__atuvc 34214400
__atuvs 1800

Do I need a Cookie Banner if I use AddThis on my website or app?

In general, websites that use third-party cookies as well as their own cookies for tracking and analytics must comply with the law and therefore are required to obtain the user’s express consent.

If you operate in Europe or could potentially have European users, you need to comply with the GDPR and ePrivacy.

Our Privacy Controls and Cookie Solution complies with provisions of the ePrivacy; it allows you to easily inform users, facilitate their consent and it includes the option to preemptively block any scripts that could install cookies prior to consent (required in many European countries).

→ Discover iubenda Privacy Controls and Cookie Solution
Quickly generate a fully customizable cookie banner, seamlessly collect consent, and implement prior blocking with asynchronous re-activation.

Furthermore, as AddThis is an advertising service, you may want to consider the following:

  • If you have European users, and monetize ads on your site you be sure to pass TCF consent to your advertising partners, as failure to do so may result in reduced ad reach and negatively affect your ad revenue. To enable this option, simply select the Advertising Preferences checkbox within the Privacy Controls and Cookie Solution.
  • If you have US-based users you may need to comply with laws like the CPRA, CPA and VCDPA. A big part of this is disclosing processing and giving your users the ability to opt-out. Read more about how to comply with US laws here.

How to Create a GDPR Privacy and Cookie Policy for AddThis

With iubenda, you can easily declare which services your website uses to collect data. You can find the “AddThis” service in the “Advertising” section of our Privacy and Cookie Policy Generator.

💡 Not sure what services to select and add to your privacy policy

Scan your website using our free Site Scanner to find out right away.

Trusted by over 90,000 clients in 100+ countries, iubenda is the most trusted and easiest way to generate and manage privacy & cookie policies and terms & conditions, consent records and more.

iubenda helps you to comply in minutes with Global laws like the European ePrivacy (Cookie Law), GDPR and US’s CPRA, and VCDPA .

Generate your Privacy Documents for AddThis