TikTok influencer marketing is worth a shot for accelerating the growth of your business? We explain everything you need to know below.
TikTok is a fairly recent social platform, but it has rapidly taken the world by storm, and it’s not just for lip-syncing and dance videos. The app has become a great tool for businesses to reach a massive audience and promote their products. Let’s take a look at influencer marketing on TikTok.
👀In this article, we give you 5 reasons why TikTok can boost the growth of your business!
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Let’s dive in.
TikTok is different from other video platforms like YouTube in that it is all about short-form video content.
Short-form video is an easy way for businesses to benefit from the video content trend without having to invest too much in longer-form video production.
The average length of a TikTok video is 15 seconds, making it the perfect platform to reach many people quickly (often a younger audience, millennials and Gen Z) and push engagement.
💡 Learn more about the best practices for picking a video influencer!
With TikTok, it’s easy to target a specific audience.
Niches naturally correlate to hashtags, which you can use to rapidly find what you’re looking for.
Audiences engage regularly and directly with influencers. With the video reply feature, a single video can often be expanded to create lots of offshoot content that directly reply to audience comments and requests.
Reaching out to and hiring TikTok influencers is easy and straightforward. With its strong user base, finding influencers in your niche is a piece of cake.
💡 Check out our influencer contract template.
In case you want to make this process even smoother, you can also use influencer marketing platforms to find the right person for your business. Some examples include: Upfluence, Klear, Neoreach, Tokfluence…
On TikTok, creativity is king! In fact, you have only a few seconds on a video to engage users. It’s not easy, but you can also explore different formats such as tutorials, challenges, and more.
TikTok influencer marketing is an easy way to create relevant content together with the TikTok influencers:
An influencer marketing strategy could be a strong marketing tool for you, because influencers have built trust with their followers, who are more likely to purchase a product or service recommended by someone they follow.
According to the US’ Federal Trade Commission, influencers must include a clear and transparent disclosure that they have a partnership with the brand.
🔍 Make sure to take a look at our guide on FTC Influencer Guidelines
The TikTok algorithm is designed to promote content that is engaging and viral. It prioritizes content that receives a high level of engagement, such as likes, comments, and shares. The more engagement a video receives, the more likely it is to be viewed by other users.
It also considers the user’s behavior and interests, such as which videos they have liked or shared in the past, to determine what content to surface to them. This is great for making sure you reach the right audience.
💡 In general, viral content is great for small businesses, as it gives them the opportunity to reach a large audience with a minimal budget (unlike traditional advertising).
TikTok has a massive user base and its algorithm encourages engaging and viral content. Simply put, with highly-creative short videos and a reasonable budget, it is possible to reach a very large audience. Since TikTok is so diverse, you’ll most likely find an influencer who is relevant for promoting your products/services.
Finally, TikTok allows for endless flexibility and creativity; this means you can showcase your products in unique but simple ways, since the average video length is 15 seconds!
