Iubenda logo
Start generating


Table of Contents

The Ultimate Guide to Lead Generation Marketing Tactics for B2B Companies

Are you struggling to generate leads for your business? In today’s digital age, lead generation marketing opportunities are endless, but also endlessly confusing! With so much noise and competition, it’s easy to get lost in the shuffle. 

But fear not, a solid understanding of how lead generation works will help you to find the strategies that will make you stand out and attract potential customers – and we’re here to help. 

In this article, we’ll walk you through lead generation marketing and highlight the most useful tips and tricks for generating qualified leads. Let’s dive in and discover how you can take your lead generation marketing strategy to the next level.

What is lead generation marketing?

Lead generation marketing is the process of identifying and attracting potential customers for a business’s products or services. It involves using a variety of techniques and strategies to capture the interest and a means of contacting the individuals who have expressed an interest in what the business has to offer. 

The goal of lead generation marketing is to generate a list of potential customers that can be nurtured through a sales funnel, with the ultimate goal of converting them into actual paying customers. Lead generation can be achieved through various channels, including social media, email marketing, content marketing, and paid advertising.

Lead Generation Strategy

A successful strategy must be tailored to the target audience and the business’s goals. There are several key components to a strong lead generation strategy, including:

  1. Identifying the target audience: Understanding who your potential customers are, what they want, and how they behave is crucial to creating a successful lead generation strategy (this can be ads, social media posts, social groups, quizzes, etc.)
  2. Catch their interest: Typically some valuable piece of content, a resource, or something to engage your target audience. Be sure to include calls to action. 
  3. Get contact details: Incorporate some way to identify and re-contact that potential customer even if they don’t immediately purchase from you. This can be things like email collection forms, retargeting and more. One common example is to offer some extra value or detailed content in exchange for an email address.

Lead Generation on LinkedIn

LinkedIn is a professional social media platform that offers a unique opportunity for B2B lead generation. With over 700 million users, it’s a great place to connect with potential customers and build relationships with them. Here are a few tips for generating leads on LinkedIn:

Optimize your profile: Your LinkedIn profile is your personal brand. Make sure it’s complete and up-to-date, and includes relevant keywords to help potential customers find you.
Join relevant groups: LinkedIn groups are a great way to connect with like-minded professionals and potential customers. Join groups relevant to your industry and engage with other members.
Publish valuable content: Posting valuable content on LinkedIn can help you establish yourself as an authority in your industry and attract potential customers.

Lead Generation with Facebook

Facebook is the largest social media platform in the world, with over 2.7 billion monthly active users. It offers a range of advertising options that can be used to drive traffic to landing pages and generate leads. Here are a few tips for generating leads on Facebook:

Use lead ads: Facebook lead ads are specifically designed to capture lead information, making them a great tool for lead generation.
Use retargeting: Retargeting is the practice of showing ads to people who have already visited your website. This can be a highly effective way to re-engage potential customers and generate leads.
Optimize your landing pages: Your landing pages are crucial to the success of your Facebook ads. Make sure they are optimized with persuasive copy and clear calls-to-action.

Lead Generation Content Marketing

Content marketing is a powerful tool for lead generation. By creating and sharing valuable content, businesses can attract potential customers and establish themselves as authorities in their industry. 

But simply creating content is not enough. 

To generate leads, content must be optimized for search engines (SEO Optimisation), shared on social media, and integrated with landing pages and calls-to-action. Effective content marketing requires a strategic approach that aligns with the target audience and business goals.

A good lead generation marketing strategy is an essential component of any successful business strategy. By employing a combination of techniques and strategies, businesses can attract potential customers and build relationships with them over time. 

It’s not enough to simply drive traffic to your website!

Read this to turn site visitors into customers 👉 Conversion Rate Optimization Marketing →