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Consent Management Platform for Google and TCF requirements

New Google requirements in Switzerland

Consent Management Platform for Google and TCF requirements

If you’re a publisher in Switzerland, EU or UK, you need a Google-certified CMP with Transparency and Consent Framework support to continue showing personalized ads to your users. With iubenda, you can meet these requirements with just a few clicks.

✓ Google certified CMP, ✓ IAB Validated CMP

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Fully compatible with IAB Transparency and Consent Framework and Google Consent Mode

Why you need a Consent Management Platform?

A consent management platform is essential for complying with privacy laws, avoiding fines, and maximizing ad revenue and reach.
Google’s integration with IAB Europe’s TCF and the enhanced performance of Google Consent Mode allows you to achieve the best performance ever while being on the right side of the law.

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Stay compliant with the latest requirements for Switzerland using our Consent Management Solution

Achieve higher consent rates, greater ad revenue, and comprehensive compliance. Here’s how we can help you:

Stay up-to-date with the latest requirements

Always up-to-date with the latest requirements, to give you all the support you need.

IAB TCF + GPP & GPC support: Stay ahead of the curve with the latest compliance norms to improve the user experience and increase consent rates.

A Google-certified CMP: If you use Google AdSense, Ad Manager, or AdMob, you need to rely on a Google-certified CMP integrated with the IAB’s Transparency and Consent Framework to serve ads to your users. We also support Google Consent Mode.

Optimize your performance across all devices

A set of features designed to get the most out of each consent.

Rejection recovery: Convert initial rejections into positive consents by displaying custom text where cookie-reliant elements are blocked.

Lightning-fast solution: Speed is crucial in online advertising. Our Consent Management Platform is one of the fastest on the market, ensuring you can deliver targeted ads efficiently.

App support (Android and iOS) with iubenda SDK: Ensure a seamless user experience and maximize your revenue across mobile devices.

Customize your solution for increased consent rates

Create notices that resonate with your target audience. More personalization, higher conversion rate.

Device-referred themes: Whether your users are accessing your website or app on desktop, mobile, or tablet, the device-referred themes adapt to provide an optimal consent experience, maximizing the chances of obtaining positive consents.

A/B testing: Improve user response by testing and implementing the most effective design and content for your consent banner through A/B testing (in partnership with Consent Manager).

Cookie paywall: Create a paywall that requires user consent for the use of cookies to access certain premium content or features.

AI-powered CMP: Utilize machine learning algorithms to continuously improve consent rates using different designs (in partnership with Consent Manager).

WCAG for accessibility: Boost consent rates by ensuring accessibility of consent banners to all users, following WCAG guidelines.

Track and analyze your performance closely

Check what’s working and what can be improved.

Email alerts with scans on the hour: Stay updated with consent rates and other critical metrics. Track new services added to your website instantly.

Benchmark and optimization reports: Make informed decisions and improve consent strategies with comprehensive benchmark and optimization reports, including bounce rate analysis (in partnership with the Consent Manager).

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Handle consent across multiple legislations

iubenda’s Consent Management Platform helps you meet the requirements of online data privacy laws in multiple countries

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One-click translation

With just one click, easily translate your consent notices and legal documents into multiple languages.

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International legal expertise

Leverage the knowledge and expertise of our international legal team, seamlessly integrated into our software solution.

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Comply with multiple laws at the same time

Got users in the US and Europe? Our intuitive configurator makes it easy for you to comply with multiple laws with a single click.

Here’s how to comply with Google requirements in Switzerland

Set up your CMP
Answer a few basic questions and your CMP will be up and running. Then don’t forget to customize the look of the banner to match your brand.

Enable support for GDPR and Switzerland
Within the Generator, enable support for GDPR and Switzerland. This will automatically activate the opt-in approach you need to get consent for personalized ads.

Enable IAB TCF
Activate the support for the Transparency and Consent Framework. In this way, you’ll start collecting consent for ads in line with Google new requirements.

Is Iubenda for me?

Read for yourself what real customers are saying on Capterra

Consent Management Platform Capterra

iubenda provides an easy way to generate privacy policy to comply with all international privacy laws like GDPR, CCPA, etc. Plus, once you generate privacy policy you can easily keep it updated as things change. iubenda stays on top of the laws around the world, so they adjust and add more stuff to help users comply with new laws.

Viktor N., CEO

Like many when you’re building a mobile and web application development business you need to get things moving quickly and without hassle. iubenda offers that and simplifies the legal matters.

Michael S., IT System Engineer

Frequently Asked Questions

A consent management platform (CMP) is a system or process designed to manage the consent to cookies on a website or app. In accordance with GDPR and ePrivacy regulations, it is essential to block cookie scripts from running until user consent is obtained. This consent must be informed and active, requiring specific disclosures to be made to the user before seeking consent. Additionally, the user must take explicit action to demonstrate their consent.

Consent Management Platforms (CMPs) play a vital role in handling this consent collection process and ensuring compliance with data privacy regulations. More specifically, CMPs help you gather, store, and use users’ preferences to collect and process their personal information for specific purposes (e.g., analytics, advertising, and retargeting strategies).
A consent management platform works at different levels: global compliance, user interface for consent collection, consent storage and management, integration with other systems, consent updates and withdrawal, reporting and analytics.

In more detail, a consent management platform displays a valid and region-based consent notice to users upon their first visit on your site, detailing data collection types and purposes, and offers detailed consent customization options. It enables users to update or withdraw consent anytime. User preferences are securely stored, with a unique session identifier tracking consent across the site. Consent management software integrate with other website systems such as advertising platforms, analytics tools, and CMS for top consent management. Some CMPs also provide reporting tools for monitoring consent rates.
If your business operates in the EU or serves EU-based users, having a consent management platform is likely necessary. EU regulations such as the GDPR/ePrivacy Directive or UK GDPR/PECR require obtaining consent for cookies (or any third-party service run by your site/app) and data collection. Additionally, if you fall under the California Consumer Privacy Act (CCPA) and share user data with third parties (e.g. IP address), you must inform Californian consumers and provide them the option to opt out by displaying a “Do Not Sell My Personal Information” opt-out link.

Considering the global emergence of privacy laws, it’s hard to find a site or app that doesn’t need a consent management software. With such a platform, you can easily collect and manage user consent, block cookie scripts until consent is obtained, and maintain detailed consent records. In essence, a consent management platform simplifies the process, ensuring compliance and transparency.
The IAB Transparency and Consent Framework (TCF) is a digital advertising initiative that helps publishers, technology vendors, agencies, and advertisers meet the requirements of the GDPR and the ePrivacy Directive when processing personal data and accessing information on users devices (such as cookies, advertising identifiers, device identifiers, and other tracking technologies). The IAB TCF provides a standard process for getting GDPR user consent and signaling those consent preferences across the advertising supply chain.

If you’re looking for an easy way to activate TCF support, you can try iubenda for free!
When users first visit a website, they are shown a consent banner that explains how their information will be used and with whom it will be shared. They can either agree or disagree with the processing of their data. Once they make their choice, it is shared with vendors and partners participating in the TCF to ensure that everyone knows whether they can process a particular user’s data.

The TCF includes a set of technical standards that facilitate communication between websites and third parties. These standards ensure that consent signals are consistently interpreted and respected throughout the advertising chain.

If you’re looking for an easy way to activate TCF support, you can try iubenda for free!

Didn’t find the answer you are looking for? Contact our support.

Comply with Google requirements in Switzerland

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