According to research in 2020 by the Pew Research Center, half of Americans have decided not to use a product or service because of privacy concerns. This is an important message for businesses: protecting customer data is absolutely crucial.
And still, data privacy has long been seen as time-consuming and technical. What companies need to realize is how it can be seen as an opportunity, rather than a barrier. 👀 Read this post for 5 tips on how to make this a win-win situation for you and your customers.
It’s really that easy: you cannot fail customers on the topic of privacy.
Why? Because it has become a priority for customers, as much as customer loyalty has become essential for organizations in order to deliver customized experiences.
Plus, aside from the strongly-established privacy regulations like the GDPR or the ePrivacy, many new laws are in the pipeline around the world.
👉 Looking at the current amount of online data gathered and shared around the world, protecting customer data has simply become the norm.
Skeptical or misinformed customers are less likely to trust you with their data and, as a result, to give their consent or share it with you, now or in the future.
Even worse, customer loyalty and retention is impacted greatly in the case of an unpleasant experience where a client realizes their data has been used for a certain purpose without them agreeing to it.
Not showing a banner for cookie consent, sending email marketing promotions without clear consent, using pre-ticked boxes…
These are all red flags for users and can have a strong impact on retention or reputation.
When someone decides to opt out, it generally means that they’ve indicated a preference to not be included in something.
A common scenario is where users opt-out of an email list by unsubscribing, or where Californian consumers opt out of having their personal information shared or sold under CPRA (CCPA amendment) provisions.
→ Mention in your privacy documents how customers can exercise their rights.
→ Provide links for opting out: for example for email marketing (ie. newsletter), or following CPRA (CCPA amendment) requirements.
We saw how important customer data protection is for keeping your customers’ trust. For this, informing users is key. This means you should make sure not to miss some required information!
This is definitely challenging, especially on the technical and legal sides.
It’s also tricky to find comprehensive solutions out there that can help with most requirements.
👉 Luckily, we have a solution for you!
iubenda is an entirely customizable all-in-one compliance solution. Its defaults settings already include what we mentioned in this article. You can:
Plus, you can get started for free!