Cookies are probably familiar to you. However, cookie text, which is an essential component of webpages and e-commerce stores, may be unfamiliar to you.
In this article, we will explain what cookie text is, why it is essential, and how to use it to get useful data to better understand your users, while also not ignoring any legal obligations!
Let’s see! 👀
A cookie is a piece of data used by websites to remember users’ preferences, such as login credentials or items added to a shopping cart. By using cookies, websites can offer a more personalized experience for their users and improve their browsing experience.
And basically, it works like this:
When a user visits a website, the website sends a cookie to the user’s device, which is stored in the browser’s memory.
The cookie contains information such as the user’s preferences, login information, and browsing history. This information can be used to personalize the user’s experience on the website, such as by displaying customized content or remembering their shopping cart contents.
💡Cookies are essential for providing a seamless and personalized browsing experience, but they also raise challenges about data privacy and security, and that is exactly what we call a cookie text.
Website owners must ensure that their cookie text is clear, concise, and easy to understand, so that users can make informed decisions about their data privacy.
The term “cookie” is supposed to have its origins in Lou Montulli, a computer programmer, in the early 1990s. And it seems to originate from a common practice in the kitchen of his grandmother, who would reward him and his sister with a cookie each time they did their homework.
Similarly, the text file would act as a reward for the website user, storing their preferences for future visits. The term “cookie” caught on, and is now a widely recognized term in the digital and data privacy world.
Cookie text is important for both website owners and users.
Additionally, cookie text can help website owners comply with data privacy laws, which require websites to obtain user consent before collecting their data.
👉 For users, cookie text provides important information about how their data is being used, and gives them the ability to control their privacy settings.
💡 By being transparent about cookie usage, websites can empower users to make informed decisions about their personal data, which is increasingly important in today’s digital landscape.
💡 It is important for website owners to understand the laws and regulations that may apply, and to ensure that their cookie text complies with these requirements.
Implementing cookie text on a website might not be a straightforward process.
💡 When designing cookie text, website owners should ensure that it is easy to understand, visually appealing, and accessible to all users. It is also important to regularly review and update cookie text to ensure compliance with changing laws and regulations.
👉 See our article on what accepting cookies really means
The cookie banner below is an example of a compliant cookie notice – once implemented in accordance with the law.
Any site or app running non-exempt cookies or scripts that could either:
In the United States, there is currently no federal privacy law that sets out clear guidelines for cookie control or cookie consent.
In the absence of federal legislation, many websites operating in the US choose to adopt privacy control measures that comply with the strictest state laws, such as the CPRA, to ensure they are in compliance with regulations.
🔎 Want to know more about what are the rules on cookies? See here, What are the rules on cookies in the EU and US? →
To ensure that your cookie text is legally compliant, there are several best practices to follow.
This can be quite challenging to implement!
But don’t worry! Compliance doesn’t have to be difficult.
🚀 Our Privacy Controls and Cookie Solution allows you to manage all aspects of cookies, in particular: